Why this funnel builder resisted AI for months

And what finally made him change his mind

James Curran spent six months watching marketers crank out AI products and wanted nothing to do with it. People with no technical background were disappearing for a month, coming back with AI-generated tools, and selling them.  But James had spent 20 years building software as an actual developer, so watching people sell low-quality AI tools felt inauthentic. Then one day on a train in Italy, he had a different thought… For years, he'd wanted to build funnel monitoring software but shelved it because hiring a dev team was too expensive.  But what if he didn't need to hire anyone and could use AI to build it himself? So he built it. And here's what he learned: AI isn't replacing funnel builders. It's replacing the ones who aren't adding value. Which means if you're using AI to build faster and deliver better results, you're already ahead of most funnel builders who are still doing things the same way they did two years ago. James now builds five different landing page variations in the time it used to take to build one. That way he can split test from day one instead of hoping the first version works. James went from resisting AI to building funnels 10x faster. Read his full story below to see what he figured out that most funnel builders are missing right now.  Read James Curran's Story → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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When buyers start chasing you instead

The psychology behind $10K+ sales

Selling a $10K offer to someone who downloaded a free guide is hard.  Selling the same offer to someone who filled out a 10-question application explaining why they need your help is easy. The difference is intent. A random lead hasn't committed to anything yet.  But someone who spent 15 minutes answering questions about their goals, obstacles, and timeline has already mentally sold themselves on working with you before you ever get on the phone. That's what an application funnel does.  Instead of you pitching everyone who opts in, buyers apply to work with you. They tell you why they're a good fit, and you decide whether to take the call. Why this works so well: They've already done the work. By the time you call them, they've explained why they need help.  You filter out people who aren't serious. A 10-question application weeds out tire-kickers.  You're interviewing them, not pitching. This flips the power dynamic and positions you as the expert who gets to choose their clients. This is how you fill your calendar with people who are ready to buy, not just with people who are curious.  The funnel is just three pages, but those three pages do the qualifying for you, so when you pick up the phone, you're closing the gap between interest and commitment, not building trust from zero. If you're selling $5K+ offers and tired of sitting through discovery calls that go nowhere, this is the funnel that changes how high-ticket sales work. Read How to Sell $5K–$50K Offers Online → Rooting for your next close, The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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$100M in e-commerce without buying inventory first

How Trey Lewellen built a business selling products he didn't own

Most people think you need products sitting in your garage before you can start selling online. But Trey Lewellen proved that wrong when he sold over 500,000 flashlights in two and a half months without ever buying inventory upfront. He didn't have a warehouse, a team, or a brand. He just had a funnel and a willingness to test whether people would buy before spending a dime on product. Here's how it worked: Trey found flashlights on Amazon for $5 each, built a funnel, and listed them at $12. They sold, so he raised the price to $25 and they kept selling. Then $35, then $45, and eventually $56. At $56, people were buying a flashlight they could get on Amazon for $5. Once he knew it worked, he scaled. But he never bought inventory until after customers paid him first.  Because that way if the funnel flopped, he owned nothing. This test-first method is how Trey's built a $100 million e-commerce business, and it's still how he validates every product today. Want to see the exact system Trey uses to test products risk-free, the one phone call that doubled his conversions overnight, and why a guy with 50,000 products made more money selling just one? Read The Full Story Here → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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Thinking about creating a course?

Here's what to build first

If you're thinking about creating a course to scale your 1:1 work, you're probably mapping out modules, deciding what to teach first, and figuring out how to structure the lessons. Most course creators do it that way. They build the course, then figure out how to sell it. But successful course creators do it backwards. They build the sales system first, validate that people will buy, and then create the content.  That way, they're building something people already paid for instead of something they hope will sell. When you test demand first, you're only risking a few days of work.  You set up a simple offer, drive some traffic, and see if people respond.  If they do, you build the course knowing there's a buyer waiting.  If they don't, you've learned what won't work without spending months creating content nobody wants. Spending three months building a course only to realize there's no demand for it isn't a risk worth taking.  That's why we put together a full playbook on how to structure a course funnel from scratch. You'll see the exact order to build in, which funnel type matches your price point, and what to do after someone buys so you can turn one sale into multiple revenue streams. Read the complete course funnel playbook → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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You might be losing sales right here

Three places webinar funnels leak (and how to plug them)

Having a great presentation isn't the only thing that makes a webinar funnel convert at a high level.  That's because high-converting funnels are built to work before you go live, during the pitch, and in the days after it ends. But if your funnel isn't optimized yet, it's probably leaking in one of three specific places.  And fixing even one of them can double your sales without changing your presentation at all. The three leaks: Registration to attendance: A lot of people who register don't show up live, and that comes down to what happens between signup and go-live. During the webinar: People join, watch for a few minutes, and leave before you get to the offer. If your intro drags or doesn't match what the registration page promised, they're gone. After the webinar: A good portion of people don't buy live. They need follow-up, replay access, and urgency to act before the deadline. High-converting webinar funnels plug all three leaks, and we just published a full breakdown of how to build one. You'll see what each page should do, how to structure your presentation using Russell's Perfect Webinar framework, and what to test first when you want to improve conversions.  Read The Full Guide Here → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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[VIP ONLY] my AI breakthroughs session today

VIP at 1pm ET. General at 2pm ET.

Quick one before we go live for Day 1 of the AI Secrets Challenge.   In just a few hours I'm going live to the VIP room  and I'm doing something there that won't be in the general session and won't be in the replays. Only live. Only for VIPs.   More on that in a second. First - there are a lot of AI events happening right now. Most of them are teaching the same handful of things - productivity, AI clones, write a book in a weekend, save time on your inbox.   This challenge isn't about any of that.   Lock In Your Spot For The AI Secrets Challenge Here >>   Russell and I are spending the next 5 days on two questions:   1. How do you use AI to actually make money? 2. Can one person + AI produce the output of an entire team?   These are the two questions we asked ourselves a couple years ago when we started rebuilding ClickFunnels around AI. We've spent every day since then figuring out the answers - inside our own company, with our own product, on our own dollar.   We're going to show you what we found. Live. Five days.   This isn't productivity content. This is the path from AI to revenue.   ------------------------------   When we go live:   VIP Session → 1:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT General Session → 2:00 PM ET / 1:00 PM CT / 12:00 PM MT / 11:00 AM PT   Don't be late.   If you're VIP, I'm doing a Day 1 breakthroughs session that won't be in general, won't be in the replays - only live. The kind of thing I'd normally only show to our engineering team.   If you're not VIP yet, there's still time to upgrade before we open the doors.   Register & Upgrade To VIP Before The Doors Open >>   See you soon, Todd Dickerson   P.S. If you've been waiting on the right AI event to actually attend live - this is it. Russell and I are showing up for all five days. Bring a notepad.   Save your seat for the FREE AI Secrets Challenge Here >>   Co-Founder of ClickFunnels Start Your 14-Day Free Trial » © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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the AI Secrets Challenge STARTS TODAY - do not miss this...

VIP at 1pm ET. General at 2pm ET. Do NOT be late.

This is it!!!   In just a few hours we go LIVE with the AI Secrets Challenge.   Get Locked In For The AI Secrets Challenge Here >>   Real quick - there are 1,000 AI events happening on the internet right now and I want you to know why this one is different.   Most AI events are teaching you the same stuff:   How to use AI to be more productive… how to use AI to write a book… how to clone yourself with AI… how to save 15 hours a week…   This challenge isn't about ANY of that.   This challenge is about answering two questions that nobody else is asking:   1. How do you use AI to actually MAKE MONEY? 2. Can one person + AI produce the output of an entire team?   That's it. That's the whole challenge.   Those are the two questions Todd and I asked ourselves when we started this whole thing - and over the next 5 days we're going to show you the exact answers we found, LIVE, in real time, with no theory and no fluff.   Honestly? I think this is the most important conversation anyone is having about AI right now. Not productivity. Not clones. Just: how do we use this to actually make more money and build bigger companies with fewer people?   ------------------------------   Here's exactly when we go live:   VIP Session → 1:00 PM ET / 12:00 PM CT / 11:00 AM MT / 10:00 AM PT General Session → 2:00 PM ET / 1:00 PM CT / 12:00 PM MT / 11:00 AM PT   DO NOT be late. The VIP session especially is going to be 🔥 - Todd is doing a special breakthrough session that won't be in the general session and won't be in the replays. Only live. Only for VIPs. If you're not VIP yet and you want in on that, there's still time to upgrade!   Click Here To Lock In Your Spot (And Upgrade To VIP) >>   I cannot wait to show you how to actually USE AI to make money.   See you in a few hours!!!   Thanks, Russell Brunson   P.S. Don't forget... you're just one funnel away - and now AI can write the copy, design the funnel, launch it, drive traffic to it, and optimize it for you!   We're gonna show you how during the FREE AI Secrets Challenge Here >>     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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