Hey!
If you're new to funnels, the amount of options out there can feel overwhelming…
Someone's crushing it with webinars but another person swears by challenge funnels. Your Facebook feed is full of people talking about tripwires, evergreen sequences, high-ticket offers, quiz funnels.
Before long, you've started building half a dozen different funnels and finished none of them.
This is the trap most new entrepreneurs fall into. They chase every shiny object instead of focusing on what actually works.
But successful businesses run on the same 3 funnels, and if you're just starting out, these are the only 3 you need to focus on.
Funnel 1: Get people on your list.
You can't sell to people you can't reach. This funnel trades something valuable (like a checklist or template) for someone's email address. Simple landing page, thank you page, and a few welcome emails. That's it.
Funnel 2: Turn those people into buyers.
This funnel offers something low-cost, usually $7 to $47. The goal isn't to make money. It's to get someone to pull out their wallet for the first time. Once someone pays you, even just $7, they're way more likely to buy from you again.
Funnel 3: Sell your main thing.
This is your real offer, the $200 to $2,000+ product or membership that pays your bills. By the time someone sees this, they already know you, they've gotten value from you, and they've bought from you before. That's why it works.
These 3 funnels feed into each other. Someone opts in, some of those people buy the low-cost offer, and some of those buyers become your best customers.
Each step weeds out the people who aren't serious and builds trust with the ones who are.
You don't need a dozen different funnels, you just need these 3 working together.
We broke down exactly what each funnel should include, how to build them, and how they connect to turn strangers into paying customers.
