He ditched a profitable YouTube channel (here's why)

Turned out to be the best business decision he ever made

What do you do when success starts feeling wrong? Scott Simson and his wife Cameron walked away from their family YouTube channel in 2019 when it had hundreds of thousands of subscribers and was paying all their bills.  The channel was still growing, but once YouTube started rewarding fake drama and staged conflict they decided they weren't willing to trade authenticity for views and money. So they walked away and Scott took everything he'd learned and started teaching it. Now his YouTube agency is a 20-person team generating millions of views for clients every month.  Between running his family channel for five years and building the agency, Scott has figured out exactly what makes YouTube decide to show a video to more people or hide it completely. It comes down to three things: Packaging: Your thumbnail, title, and hook decide whether someone clicks or scrolls past. Retention: You've got about 45 seconds before people leave unless you know how to keep them watching. Satisfaction: If your videos lead people to watch more of your content, YouTube rewards you by pushing your videos further. Scott built a system around this. He reverse-engineers what's already working, models the packaging, and lets YouTube do the rest. It's the same process he used to grow the family channel from 10,000 subscribers to hundreds of thousands in two years. Want the 30-second research process Scott uses to find winning thumbnails without guessing? Get Scott's Framework Here → Whether you're just starting a YouTube channel or you've been posting videos that aren't getting the traction you want, this will help. The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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from $0 to $1B => withOUT a single investor

we were outgunned and outspent. then the frameworks kicked in.

Here's something not many people know about ClickFunnels...   When we started, there were competitors with tens of millions of dollars in venture capital. Some had $50 million. One had $120 million.   We had none of that.   We had frameworks.   And those frameworks took ClickFunnels to a billion dollars in sales while our competitors - the ones with the war chests - either shut down or fell behind.   Register FREE For The AI Secrets Challenge Here >>   I wrote three books about those frameworks.   Over 3,000 entrepreneurs followed them and hit their first million. Our clients have collectively processed over $12 billion in total sales.   All from reading a book. Learning the framework. Trying to implement it themselves.   Now imagine what those numbers would look like if they'd had software that just DID it for them.   That's what the AI Secrets Challenge is about. Grab Your FREE Spot In The AI Secrets Challenge Here >>   Starting April 27th, I'm going live for 5 days to show you how to take those exact frameworks - the ones behind $12 billion in client results - and plug them into AI so they run automatically.   You don't need $120 million.   You don't need a team.   You need the right frameworks. And now you need AI to run them.   That's exactly what we're building. Live. Together. Starting April 27th at 11:00 AM PT / 2:00 PM ET. Russell Brunson   P.S. Don't forget... you're just one funnel away - and now AI can write the copy, design the funnel, launch it, drive traffic to it, and optimize it for you!   We're gonna show you how during the FREE The AI Secrets Challenge Here >>     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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[LIVE] the AI Secrets Challenge starts April 27th

summer of last year, I went AI-native. I haven't looked back.

Something I've been meaning to write to you about for a while.   I'm the co-founder of ClickFunnels. For most of the last decade, that meant a lot of coding, a lot of architecture decisions, a lot of late nights with engineers trying to figure out how to build something that didn't break when 200,000 people were using it.   I haven't written a line of code myself since the summer of 2025.   Register FREE For The AI Secrets Challenge Here >>   Not because I stopped caring about the product. Because AI got good enough that me writing code by hand became the slowest, least efficient option on the table.   That inflection point happened faster than I expected.   And once I saw it, I couldn't unsee it.   So here's what I've been doing since: building apps, running AI agents, replacing entire workflows, and experimenting with what a real company looks like when AI does 80 to 90 percent of the execution work.   That's what Russell and I are going to show you at the AI Secrets Challenge.   Five days. Starting April 27th at 11:00 AM PT. Free.   Not theory. Not slides about what AI could do someday.   The actual systems. The ones we run right now. Get Your FREE Spot In The AI Secrets Challenge >>   Here's what we're covering:   • Day 1: Build your AI Chief of Staff - the system that coordinates everything else • Day 2: Install your AI marketing department - traffic, sales, conversions, revenue • Day 3: The opportunity in AI that almost everyone is overlooking right now • Day 4: The AI creative engine - ads, content, assets at scale • Day 5: Build your first software product with AI - no coding required   We're going to have some surprise guests each day as well. Worth showing up live for that.   See you April 27th. Thanks, Todd Dickerson     Co-Founder of ClickFunnels Start Your 14-Day Free Trial » © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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What if nobody buys?

Test your offer first without paying for tools you might not need.

You probably think you need to pay for tools before you know if your idea will work.  But what if nobody buys? Then you're stuck paying monthly for software that isn't making you money. But you don't have to do it that way. You can test your idea first.  You can set up a funnel with pages, forms, email follow-ups, and payment processing, then see if people respond before you commit to anything. What you need to get started: Something to host your pages and capture leads Something to create graphics without hiring a designer Something to write your copy so you're not starting from a blank page You can start with all three for free, and they're the same tools profitable businesses use every day. So how do you know if it's worth keeping? You send some traffic. Run a small ad, post in a relevant group, email people you know. Watch what happens. Do they click? Opt in? Buy? That's how you validate your idea. If people respond, keeping it running makes sense.  Want to see how this works?  We broke down which free tools you need, what each one does, and what happens once your funnel is live. See How To Build and Test Your Funnel Without Paying Upfront → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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You don't have to be the expert

And don't need credentials to make this work

There's this myth that you need to be an expert before you can sell something. Like if you're going to sell a fitness product, you need to be a certified trainer. Or if you're selling marketing tools, you need a decade of agency experience under your belt. And that belief stops a lot of people from ever starting because they feel like they're not qualified yet, so they keep waiting for the right time that never comes. But what if you didn't have to be the expert?  What if someone who already knows the topic created the product, and you just… sold it? That's what Private Label Rights lets you do.  The expert already built the digital product, wrote the sales page, and set up the funnel. You're not positioning yourself as the authority, you're just the person selling something that people already want. You just rebrand it, add your payment link, and sell it. No certification, portfolio, or years of experience in that niche required. Curious about how this works?  Paul Counts and Shreya Banerjee, longtime ClickFunnels users, have partnered with Russell Brunson to create 52 done-for-you funnels across different niches. Health, business, hobbies, you name it.  And they're walking you through how it works inside a FREE masterclass.  You'll see how to customize a funnel in about 15 minutes and launch without needing to be the expert yourself. Register For The FREE Masterclass → See you there, The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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If you've been stuck on what to sell

There's a faster way to get started that most people don't know about

If you know you'd crush it online if you could just figure out what to sell, this is for you. Most people think they need to create something before they can start making money.  But there's another way that most haven’t heard about yet… It's called Private Label Rights, and it allows you to sell a complete product without creating it yourself. That means someone else built the digital product, wrote the sales page, and set up the email sequences.  You just rebrand it, add your payment link, and sell it. The profit is 100% yours. This is exactly what longtime ClickFunnels users, Paul Counts and Shreya Banerjee, specialize in.  They've generated over $100 million for their clients by finding what already works and using it, and now they partnered with Russell Brunson to create 52 done-for-you PLR funnels you can launch in minutes. And they're showing you how the whole system works inside a FREE masterclass. You'll see how to pick a funnel, customize it in about 15 minutes, and start making sales without building the product yourself first. So if you've been stuck on the "what do I even sell" question, this answers it. Register For The FREE Masterclass → See you there, The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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The strategy that can beat paid ads

They didn’t compete in the ad game. Here’s what they did instead…

Paul Counts and Shreya Banerjee have generated over $100 million in revenue for their clients, and they've never paid for a single ad to do it. No Facebook campaigns, Google ads, or influencer sponsorships. Every dollar came from relationships and access to audiences that already existed.  While most entrepreneurs are burning through ad budgets, Paul and Shreya figured out a completely different approach…  They call it OPA, which stands for Other People's Audiences.  Instead of paying for attention, you earn it by showing up in the right places, helping people without pitching, and letting reciprocity do the work.  Here's what that looks like: You join Facebook groups where your potential customers are asking questions, and you answer them without dropping links or pitching your product. You post helpful content on Reddit or in forums. You show up consistently, add value, and people start clicking your profile to see who you are. When they land on your profile and it's set up right, they find your funnel, opt in, and eventually buy. No ad spend, no cold outreach, just credibility built over time. The method works, but it requires patience. You're building relationships and waiting for people to notice.  But Paul and Shreya turned this into a repeatable system by pairing Paul's relationship-building with Shreya's operations background, and it's how they've landed every major client and partnership they've ever had. Want the full story on how they built their $100M OPA empire? Read It Here → Here for you, The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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