I'm shutting down my podcast...

trailer + episode #1 just went live... trailer + episode #1 just went live...

Hey - I've been working on something behind the scenes for a few months now, and today I can FINALLY tell you about it... I'm shutting down The Marketing Secrets Show (aka The Russell Brunson Show)... And bringing back something I'm WAY more excited about. It's called Bootstrapped Secrets. Check Out Bootstrapped Secrets Here >> Here's why... For the first time, I'm going to walk you through how we bootstrapped ClickFunnels from zero to over a billion dollars... no outside money, no investors, just funnels and a LOT of hustle. But (and this is the part I'm most excited about)... I'm not just telling the old story. I'm going to show you how we're doing it AGAIN, right now, with a brand new company we're launching called Overskill. Behind the scenes. In real time. While it's actually happening. The trailer AND episode #1 both just dropped on the channel today: Watch Episode #1 On YouTube Here >> If you'd rather listen, it's also on Spotify, Apple, and pretty much anywhere you get your podcasts: Spotify >> Apple Podcasts >> One more thing... I'm filming new episodes every week, and I want to answer YOUR questions on the show. So if you had ONE question for me about how to bootstrap and grow your company... what would it be? Drop it in the comments under episode #1 on YouTube... I'm reading them and building the next episodes around what you ask. Drop Your #1 Bootstrapping Question Here >> Talk soon, Russell Brunson P.S. Don't forget... you're just one funnel away! (and if you want to see how I'm proving that again from scratch... Bootstrapped Secrets is where it's all going to happen) https://www.youtube.com/@bootstrappedsecrets Founder and CEO Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States Unsubscribe or change your settings By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything. Copyright © 2026 Marketing Secrets LLC. All Rights Reserved. To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.

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United States

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what question would YOU ask Tony Robbins?

this one got a little emotional...

Hey - I've got a quick question for you...   If you had ONE question you could ask Tony Robbins... what would it be?   I ask because about 4 years ago, I actually got my chance.   I was on stage with Tony, and I asked him a question about success and personal development... pretty normal stuff.   But within about 2 minutes, it stopped being about business.   It became about my family. My kids. Stuff I'd been struggling with personally that I had NEVER talked about publicly...   And it got very, very emotional.   Watch The Tony Robbins Intervention Here >> I'm not gonna lie... I sat on this footage for 4 YEARS.   I was nervous about how people would take it. It's not the "funnel guy" version of me... it's just me, kind of getting taken apart in front of a room full of people. Ha ha...   But a little over a week ago we decided to finally put it up on YouTube... and the response has been CRAZY.   Over 117,000 people have watched it in the last few days...   And Tony himself showed up in the comments (that doesn't happen very often!)   So here it is:   Watch It Here (and tell me what you think) >>   This intervention changed how I show up as a dad... and how I make sure my kids know I love them unconditionally, no matter what.   I hope it does something similar for you... and helps you become the version of YOU that you actually want to be.   Thanks again, Russell Brunson   P.S. After you watch it, drop a comment under the video and let me know how it hit you. I'm reading every one of them - I'd love to hear what it did for you. https://youtu.be/QE7WUZUxrXY P.P.S.Don't forget, you're just one funnel away...     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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Your webinar might not be the problem

The sales usually slip away before and after it.

When a webinar doesn't sell, the slides usually take the blame. So the pitch gets rewritten, the deck gets redone, and the next one goes out. But the presentation is only one part of the funnel. A high-converting webinar funnel is built to work before you go live, during the pitch, and after it ends. If yours isn't selling yet, it's probably leaking in one of three places. And fixing even one of them can lift your sales without changing your presentation at all. The three leaks: Registration to attendance: A lot of people who register don't show up live. That comes down to what happens between signup and go-live. During the webinar: People join, watch for a few minutes, and leave before you get to the offer. If your intro drags or doesn't match what the registration page promised, they're gone. After the webinar: Plenty of people don't buy live. They need a replay and a real deadline to decide by. High-converting webinar funnels plug all three leaks, and this guide breaks down how to build one. You'll see what each page should do and what to test first when you want more sales. It also walks through the Perfect Webinar, the framework our co-founder Russell Brunson teaches in his book Expert Secrets. Not sure which leak is costing you? >> Read the full guide here The ClickFunnels Team © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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He touched his list 279 times a year

Back when many of those touches cost him postage.

Our friend Dan Kennedy once added up how often his business reached its members. The answer was at least 279 times a year. That's a touch on most days of the year. And this was more than 15 years ago. Members got print newsletters, a CD, a weekly fax, books, events, and a catalog, along with email. Many of those touches cost postage, printing, or a disc someone had to make and mail. He sent them anyway, because the math worked. Today, an email costs close to nothing to send. So how many times did you reach your list last year? A monthly newsletter is 12. Kennedy saw every relationship as either growing or losing value each day. "If your primary connection with them occurs once a month you got 29 days of loss of value," he said. So he paired frequency with constancy: the same thing, at the same time, so people come to expect it. A magazine like House Beautiful shows up the second week of every month. Monday Night Football was every Monday night, not some of them. He also wanted to be so present in members' lives that they couldn't turn around without seeing something from him. We see the same thing in our own numbers. We send this newsletter twice a week. Unsubscribes stay around half a percent or less per send, and more than half the people we send to open it. People usually leave a list when it stops being useful, not because it keeps showing up. So try this. Count how many times you reached your list in the last twelve months. Not the plan. The actual number. Then ask whether that number is one you chose on purpose. Sending more often shouldn't mean more work, which is most of what automation is for. The ClickFunnels Team P.S. Kennedy's own take on his 279: "The last I looked there's 365 days. So we're a little short." © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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People buy first and explain later

Here's the order a good funnel follows.

Ask someone why they bought their new truck. You'll hear about towing capacity and gas mileage. Those reasons are real. But they usually showed up after the decision. The decision itself came from somewhere else. Maybe it was how it felt to drive it off the lot, or how they pictured it parked in the driveway. Most buying decisions work this way. Emotion first, logic second. But a lot of businesses sell in the opposite order. They lead with features, pricing tables, and "here's why we're great" before anyone cares. So what's the right order? Every time someone clicks your link, this is what's going on: The emotional brain asks: "Does this solve my problem?" and "Can I trust this person?" The logical brain shows up later: once they want it, it looks for reasons to justify the yes. Funnels work because they answer the emotional question first. They talk about the frustration, the desire, and the result you're after. Then they give the logical reasons to feel good about clicking buy. Most websites do it backwards. They put features and options in front of people before they care. And when the emotional side doesn't connect, people leave. This is just one of the psychological principles that make funnels convert. The post covers the rest, from why too many choices can stall a sale to the triggers that move people to a yes. Want to see how to use them in your own funnel? >> Read the full breakdown here The ClickFunnels Team       © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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You're funnel hacking the wrong half

The layout gets copied. The words get skipped.

Funnel hacking means studying a funnel that already works in your market. You go through it the way a buyer would, step by step. Then you look for ideas you can use, so you don't have to guess. It's a big part of how ClickFunnels thinks about building funnels, so you'll hear us talk about it a lot. Most people start with the design. They take screenshots and note the order of the sections, where the buttons go, and how each page looks. That's a good start. But it's only half of what the funnel can teach you. The other half is the words. Going through a funnel as a buyer is useful. Reading it like one isn't. A buyer walks away with a feeling. That was slick, or cheesy, or trying too hard. But a feeling doesn't carry over to your own page. A Funnel Hacker reads it differently. They name the job of every part, so they can write their own version instead of copying the words. Here's what to label, top to bottom: The hook: does it earn the second line, or just fill space? The promise: can you say it back in plain words? If you can't, that's your finding. The proof: is it someone else's result, a credential, or a demo of the thing working? The objection: which one did they choose to answer, and where did they put it? The ask: how specific is it? What's missing: the label people tend to skip. After five or six pages, you'll begin to see the same patterns. It's a bit like the few chord progressions behind a lot of the songs you know. Once someone points one out, you can't stop hearing it. And anything you can't label is either decoration or a gap. On your own page, that's the part to fix first. So pick one competitor's page today and read it twice. The second time, label every part. It usually takes about 15 minutes. Then do the same with your own page. The ClickFunnels Team       © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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Starts this Wednesday. Join from wherever you are.

can’t make it to Dallas?

AI Marketing World kicks off on Wednesday.   I’m keynoting, sharing how I make money with AI and stay ahead... and the strategies I use every single day in my business.   If you’re already booked for Dallas, I’ll see you there. If you can’t make it, there’s a virtual ticket available.   Get your virtual ticket here  >>   Join from wherever you are.   And I’ll show you how to become a team of one.   Four days. That’s all you’ve got.   Join AI Marketing World Virtually >> Thanks,   Russell Brunson   P.S. Don't forget, you're just one funnel away...      Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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