Starting an online business while working full-time is hard enough, but then you hit year one, look at what you made, and have to decide if it's worth it to keep going…
Angelica Govaert made $24,000 her first year teaching yoga online.
All while working double shifts at Bubba Gump Shrimp in her late 40s, posting 2-3 times a day, and dealing with imposter syndrome because she didn't look like the other yoga influencers on Instagram.
A lot of people would've called it quits right there.
But she kept showing up.
Year two, she made $79,000. Year three, $151,000, all without paid ads!
Here's how she did it:
Tracked everything. Every post went into a spreadsheet. Views, comments, shares.
When a post got 200 views, she'd remind herself that's 8x more people than her best yoga class ever had.
Looked outside her industry. Instead of copying other yoga teachers, she studied Tony Robbins, Russell Brunson, and other creators.
Then she took those frameworks and applied them to yoga.
Repeated what worked. When she found a hook that stopped people? She used it again and again. No need to reinvent the wheel every single time.
So back to that decision at the end of year one. Should you keep going or call it quits?
Here's what Angelica realized…
Year one is supposed to feel hard. You're figuring it out, building an audience, and learning to show up even when it feels like nobody's watching.
She didn't see $24K as failure. She saw it as proof it was working.
Three years later, she's in Russell's Inner Circle and hit Two Comma Club (that means she made over a million dollars through her funnel, by the way).
So what made Angelica succeed when so many others don't?
She didn't give up when year one looked underwhelming.
Want to see her full posting strategy, what she tracked in that spreadsheet, and the exact frameworks she used to grow without paid ads?
