The Games recap (and a Sunday deadline you should know about)

Every single app is on the public showcase...

The first-ever Overskill Games are done... and I want to share the final numbers with you, because they tell a story:   10,000 people registered.   2,500 apps created.   994 apps submitted.   15 finalists... and 1 winner of the $10,000 grand prize.   I've been building software for 20 years. Watching 994 working apps get built in a single day - mostly by people who had never built software before - is something I honestly didn't think I'd see.   You can browse every single one of them on the public showcase:   See All 994 Apps Here >>   Two quick questions (feel free to reply):   If we run the Games again... would you want in?   And if you played... what was your favorite part?   Thank you to everyone who stayed up with us. That was a special 24 hours.   Now - the announcement we made when we awarded the $10k.   Here's how I think about it:   The Games were step 1: proving you can BUILD an app.   Step 2 is the real business: growing your MRR - monthly recurring revenue. Getting people to actually sign up for your software, month after month.   Run the math yourself: software at $50 or $100 a month... 10 members... then 100... That's the model every software company I've ever built runs on. Now it's available to you.   And that's exactly what Funnel Hacking Live is focused on this year:   First - creating and launching your app.   Second - using AI to drive traffic and build your MRR.   Get Your FHL Ticket Here >>   If you get your ticket before Sunday at midnight, here's everything included: Your FHL ticket. Russell's new 90-Day Challenge focused on MRR growth (it will eventually sell for $4,997 - included free). 10,000 bonus credits on Overskill. A "shadow seat" in the private virtual mastermind Russell and I are running with the Top 10 winners from the Games - you listen in on the entire thing.   That last one is the one I'd move fastest for. Sitting in on how the top builders think about their next 90 days is worth the ticket by itself.   These bonuses come down Sunday at midnight - less than 48 hours from now.   Grab Your Ticket Before The Deadline >> Talk soon, Todd Dickerson P.S. 994 apps prove step 1 works.   FHL is where we teach step 2 >>   Co-Founder of ClickFunnels Start Your 7-Day Free Trial » © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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WE DID IT!!! (the final numbers are INSANE)

Plus the HUGE announcement everyone's talking about...

WE DID IT!!!   The first-ever 24-hour Overskill Games hackathon is officially in the books... and I'm still buzzing!!!   Check out these numbers:   10,000 people registered...   2,500 apps created...   994 apps submitted...   15 finalists...   1 winner of $10,000 CASH!!!   What. A. Crazy. Week!!!   And here's the coolest part... you can see ALL 994 apps that were submitted right here:   See All 994 Apps On The Showcase >>   (Seriously... go look. Two days ago these were just IDEAS!)   Quick questions for you (hit reply, I actually read these!):   If we decide to do this again... would you want to play?!?   And for those who were there... what was your favorite part?!   Thank you to everyone who played FULL OUT with us this week!!!   Now... about that HUGE announcement we made when we awarded the $10k...   Here's the deal:   The Games were STEP 1: building your app.   But STEP 2 is the part that changes your life... building up your MRR (Monthly Recurring Revenue)!   Think about it...   Imagine you start selling your new software for $50 a month... or $100 a month or more...   Then imagine getting 10 members... or 100...   How would that change your life?!?   Well, THAT is the entire focus of Funnel Hacking Live this year:   1st: Creating and launching your new app/software...   2nd: Using AI to drive traffic and build up your own MRR!!!   You NEED to be at FHL.   Grab Your FHL Ticket Here >>   And to make it a no-brainer... here's the bonus stack we announced for everyone who gets their ticket before Sunday at midnight:   ✅ 1st: Your FHL ticket!   ✅ 2nd: My brand new 90-Day Challenge focused on MRR growth (this will eventually sell for $4,997... you get it FREE!)   ✅ 3rd: 10,000 bonus credits on Overskill!   ✅ 4th: A "shadow seat" inside the private virtual mastermind we're doing with the Top 10 winners from the Overskill Games... you get to listen in like a fly on the wall!!!   BUT... all of these bonuses DISAPPEAR Sunday at midnight.   That means you have less than 48 HOURS...   GO FAST >> Thanks,   Russell Brunson   P.S. You've always been just one funnel away...   This week, you proved you're just one APP away...   Now let's stack those two together at FHL and build your MRR!!!   Get Your Ticket (Before Sunday At Midnight!) >>   Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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we judged apps ALL NIGHT... here's who won

Plus a big announcement you do NOT want to miss...

Ok... I'm running on fumes and PURE excitement right now!!!   We just pulled a 24-hour all-nighter for the first-ever Overskill Games... and it was INSANE:   THOUSANDS of people participated...   996 APPS were submitted!!!   (996!!! Ideas that didn't exist two days ago are now LIVE on the internet!)   And last night... we went through them ALL... trying to figure out who's taking home the $10,000 GRAND PRIZE.   TODAY at 12:00 PM Eastern... I'm announcing the WINNER live!!! (That's 11am Central / 10am Mountain / 9am Pacific)   Come See Who Won >>    And listen... even if you missed the Overskill Games... didn't know about them... or had to log off early...   You NEED to be on this one.   Come see who won... come see what they created... come see what's actually POSSIBLE right now!   I promise it's going to inspire you.   PLUS... we have a HUGE announcement that you do not want to miss.   I can't say what it is yet... but it's going to be INSANE!!!   Be There At Noon Eastern >>   See you in a few hours!!! Thanks,   Russell Brunson   P.S. 996 apps... one $10,000 winner... and one massive announcement.   Noon Eastern. Do not miss it >>     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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What a good lead magnet does

It's not what you’d think.

Hey Unknown, Have you ever downloaded a lead magnet thinking it would solve your problem, only to take one look and never open it again? That's probably because you were overwhelmed by how detailed it was.  It sounds crazy but a lead magnet isn't supposed to be a gift. It's a promise. It says, "I can help you solve this one specific problem," and then it delivers on exactly that. For example, "The Ultimate Guide to Social Media Marketing" sounds valuable, but nobody finishes it, so nobody feels like they got anything out of it. "The 5-Post Template That Booked My First 3 Clients" solves one specific problem, and once it works, that person wants more from you. But… Getting someone to download something isn't the same as them using it.  You can get someone to download your lead magnet and still lose their trust, because they never got far enough to see it work. So if your lead magnet isn't getting the downloads you'd expect, or people download it and never buy anything after, ask yourself three things. Is it solving one specific problem for one specific person, not a whole topic? Can someone get through it and see a real result in about ten minutes? And does that result point straight at the next thing you sell? Most lead magnets try to do too much. They cover a whole topic instead of solving one thing fast. If yours does too, don't add more to it.  Strip it back to one clear win someone can get in ten minutes. Get this right, and your lead magnet does more than get downloaded.  It gets you trusted before you've asked for anything. The ClickFunnels Team P.S. Speaking of lead magnets, delivering one just got easier inside ClickFunnels. You can now attach a file straight to a button, no separate hosting or copying URLs, and it downloads with one click.  >> Try ClickFunnels free and see how it works © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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‘Overskill Games’ (Replay Inside)

Watch it tonight. The Games start Wednesday.

Hey -   Quick one.   We just wrapped a livestream breaking down everything about the Overskill Games...   How the 24 hours actually work (you only need an hour or two - the all-nighter is Russell's problem)...   How to get 10,000 credits for free...   And how the $10,000 grand prize gets decided on Wednesday.   If you missed it, here's the plan:   Step 1: Watch The Replay Here >>   Step 2: Create Your Free Account @ OverskillGames.com >> Takes a few minutes, and you'll be completely ready for Wednesday.   I've been getting a lot of questions about the Games... this replay answers pretty much all of them.   Talk soon, Todd Dickerson P.S. So many of my non-coder friends have built apps with this now.   Wednesday, you can be one of them >> Watch The Replay © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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