The funnel secret we never mention

This question makes picking your first funnel obvious.

We'll let you in on a little secret about sales funnels: you're not supposed to build all of them. Crazy coming from us, right? So if you're looking at the endless list of funnel types online and thinking "I need to set up a squeeze page funnel, a webinar funnel, a challenge funnel, and an application funnel before I can launch," you don't. Most businesses run on 2 or 3 funnels, and they didn't build them all at once. They picked one, got it working, and added the next one later. The question isn't "which funnels do I need." It's what am I trying to accomplish right now? Because different funnels are built for different jobs.  One funnel's designed to collect emails. Another's designed to make your first sale. Another's designed to sell a $2,000 course. They're not interchangeable. But once you know what you're trying to accomplish, the decision is simple.  Here's how it works: Trying to build an email list? → Start with a lead generation funnel. Give away something valuable in exchange for an email address. Trying to turn leads into buyers? → Build a low-ticket buyer funnel. Sell something small (under $100) to turn subscribers into customers. Trying to sell a premium offer? → Use a webinar funnel. Give yourself 45 to 90 minutes to teach, build value, and pitch. And over time, the funnels connect. You start with one, and when it's running, you build the next one that connects to it.You're not launching everything on day one. So where do you start? It comes down to picking the right funnel for where you are right now. That's why we mapped out the 9 most common funnel types, what each one does, and which one to build first based on where you are. Find Your Funnel Here → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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the AI Era is here. Are you in the room?

1,942 all-in entrepreneurs. One room. This is where the shift happens.

Hey, it's Russell and Todd…   Can we be honest with you about something?   When we announced Funnel Hacking Live was coming back…   We didn't fully know what to expect from the community.   We hoped people would be excited.   But what actually happened?   It blew us away completely.   THEY’RE SELLING FAST. GRAB YOUR FHL TICKETS BEFORE THEY'RE GONE >>   The comments during the live call were going absolutely crazy!!   The messages that flooded in afterward from people who had been to multiple FHL events…   From longtime ClickFunnels community members who built entire businesses alongside us…   All saying some version of the same thing:   "This community changed my life and I've missed it so much."   "Let’s go! I'm going to be in that room."   That kind of response doesn't happen by accident.   It happens when something genuinely matters to people.   RESERVE YOUR FHL 2026 TICKETS HERE >>   But here's what we want you to understand…   This FHL isn't just going to be special because of the content.   It's going to be the most impactful FHL we've ever created.   And a big part of that comes down to one thing.   The room itself.   Think about this…   Our last several Funnel Hacking Live events had over 5,000 people in them.   This one has 1,942 seats total.   And they're already selling out fast.   Which tells us something really important about who's going to be in that room.   These aren't people who casually decided to show up.   These are the ones who moved immediately.   Who looked at what we announced and said without hesitation:   "I need to be there."   The most driven. The most committed. The most serious entrepreneurs in the entire ClickFunnels community.   All in one room together for two and a half days.   Think about the conversations that are going to happen in those hallways.   The partnerships that are going to be formed over dinner.   The ideas that are going to collide when that many all-in entrepreneurs are in the same space together.   That's what makes FHL so much more than an event.   And in a room this size, with people this committed?   Every single connection you make is going to mean something.   We cannot wait to be in that room with you.   LOCK IN YOUR SEATS FOR FHL 2026 RIGHT NOW >>   September 21st-23rd, 2026. Fontainebleau Hotel. Las Vegas.   Seats are going fast.   The most committed room we've ever assembled.   Make sure you’re in it. Thanks, Russell & Todd, ClickFunnels     Co-Founders of ClickFunnels Start Your 14-Day Free Trial » © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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[FHL 2026] Guess who's going to be speaking on stage…

The bar has been officially raised.

Ok, ok, we have to tell you...   We've been having a LOT of fun behind the scenes lately…   Because we've been working on something that has both of us genuinely fired up.   The speaker lineup for Funnel Hacking Live.   We're not ready to drop names just yet.   (But once everything is finalized... Oh it's gonna be good.)   RESERVE YOUR SEATS FOR THE BEST FHL SPEAKER LINEUP HERE >>   What we CAN tell you is this…   The people we're bringing into that room in September? They're not just talking about the future of AI, entrepreneurship and business.   They're already living it.   Building businesses with AI right now.   Scaling offers with AI right now.   Generating results that would have been impossible just two years ago.   Right now.   And they're going to pull back the curtain and show you exactly how.   SECURE YOUR FHL TICKET & LEARN FROM THE BEST IN PERSON >>   Here's why this matters so much to us…   Over the years, the FHL stage has been home to some of the most powerful moments we've ever witnessed in this community.   Tony Robbins held an entire room of thousands completely spellbound for over six hours.   Myron Golden rewired the way an entire generation of entrepreneurs thinks about wealth and value creation.   Prince EA spoke such profound truth, people were left sobbing in their seats.   Dan Kennedy has time and time again reminded everyone what real marketing mastery actually looks like.   Every single one of those moments left a permanent mark on the people in that room.   New beliefs were formed.   Businesses were completely redirected.   Lives were genuinely changed.   That's the bar we set for every person who steps onto the FHL stage.   And what we're assembling for September?   It doesn't just meet that bar.   It raises it.   The most current, most actionable, most important information about AI and funnels…   Delivered by the people who are actually in the trenches building with it right now…   In the most intimate FHL setting we've ever created.   This is the room you want to be in this September.   LOCK IN YOUR SEAT RIGHT NOW >>   September 21st-23rd, 2026. Fontainebleau Hotel. Las Vegas.   Only 1,942 total seats. They're already starting to sell out.   The stage is being set.   Make sure you have a seat. Thanks, Russell & Todd, ClickFunnels     Co-Founders of ClickFunnels Start Your 14-Day Free Trial » © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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FHL 2026 is going to hit different. Here's why.

You ready to network with 1,942 of the most seriously dedicated entrepreneurs on the planet?

It was crazy. When we announced Funnel Hacking Live was coming back…   The reaction was unlike anything I expected.   The comments. The messages we got…   People were losing it.    SECURE YOUR FHL TICKETS BEFORE THEY'RE GONE >> And as you can see, the reactions were not in a "oh that's cool" kind of way.   I'm talking about people who have been to multiple FHL events…   Longtime funnel hackers who built their entire businesses inside this community…   Their responses told me everything I needed to know.   The Funnel Hacker community has been hungry for this.   GRAB YOUR FHL TICKET BEFORE THEY'RE GONE  >>   And here's what gets me even more excited…   This FHL is going to have more impact than any we've ever done before.   Not just because of the timely AI content.   Not just because of the incredible venue.   But because of who's going to be in that room.   Think about this for a second…   Previous Funnel Hacking Live events had 5,000+ people.   FHL 2026 has 1,942 seats total.   And they're already selling out fast.   Which means the people who show up in Las Vegas this September?   They're not casual attendees.   They're the ones who moved fast. Who cleared their schedules.   Who said without hesitation: I need to be in that room.   These are the most committed, most driven entrepreneurs in the entire Funnel Hacking community.   And you're going to be mingling, networking, and building relationships with every single one of them.   That kind of room changes things.   It changes deals that get made.   It changes connections that turn into partnerships.   It changes businesses.   It could change your life.   I've seen it happen at every single FHL we've ever done.   But this time?   In a room this intimate, with people THIS committed?   It's going to be something else entirely.   LOCK IN YOUR SEAT RIGHT NOW >>   September 21st-23rd, 2026. Fontainebleau Hotel. Las Vegas.   Seats are running out.   Make sure you're in the room. Thanks, Russell Brunson   P.S. Don't forget, you're just one funnel away…     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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What's happening in AI right now can't be ignored

AI is moving faster than anyone predicted. That's EXACTLY why we had to bring back FHL…

I'm curious how you would answer this quesion…   How much has your business changed in the last 12 months?   Now what about this…   How much do you think it's going to change in the NEXT 12 months?   Don't fall behind the AI curve. Get your tickets to Funnel Hacking Live ASAP >>   Because here's what I keep telling everyone around me right now…   We are in the middle of the biggest shift in business that any of us have ever seen.   AI isn't on its way.   It's already here.   And it's moving faster than anyone predicted.   The entrepreneurs who figure out how to use it correctly right now?   They're going to be so far ahead of everyone else...   It won't even be a fair fight.   And the ones who wait?   They're going to spend years trying to catch up.   This is exactly why we're bringing Funnel Hacking Live back.   Not purely out of nostalgia.   Not just to get the community back together.   It's because the funnel hacking community needs this information RIGHT. NOW.   The way funnel hackers can apply AI through the lens of what we already know about offers, funnels, and psychology…   It's an unfair advantage that nobody else is talking about.   And I want to make sure YOU have it.   GRAB YOUR FHL TICKET BEFORE THEY'RE GONE >>   September 21st-23rd, 2026. Fontainebleau Hotel. Las Vegas.   Only 1,942 total seats. They're already disappearing fast.   The people in that room are going to walk out with a completely different trajectory for their business.   Make sure you're one of them. Thanks, Russell Brunson   P.S. Don't forget, you're just one funnel away…     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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