Why most stores only convert at 2%

It's not your ads or your product

Traditional online stores convert at 2-3% when you're running paid ads, but single product funnels convert at 15-32%.  So what changes the conversion rate that much? It's not your targeting, creative, or product. It's the structure. When someone clicks your ad, they saw one specific product that caught their attention. But if you send them to a traditional store, they land on a page with a navigation menu, related products, and a bunch of other options.  Most of them get distracted, feel overwhelmed, and just leave. That's why 97-98 out of every 100 people who click your ad don't buy. But there's a different way to structure this. Instead of sending people to a store where they have to make multiple decisions, you can send them to a focused path that removes the friction.  So they can get the thing they came for and a clear next step. And when you pair that structure with order bumps and one-click upsells, you're not just increasing how many people buy.  You're increasing how much each person spends…  We recently walked through exactly how this structure works, why it converts higher, and how to set it up. See the full breakdown here → If your paid traffic conversions aren’t where you want them, this breakdown might be exactly what you need. The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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last chance to register… (we start TODAY!)

the real reason you're still at six figures (it's not what you think)

The Seven Figure Secrets Challenge kicks off TODAY.   Dan Kennedy. Five days. The real secrets behind crossing from six figures to seven.   Grab Your Free Seat Right Now >> We're just a few hours away from going live.   No time to overthink this. Just get in.   📌 WHAT: The Seven Figure Secrets Challenge   ⏰ WHEN: May 18–22 1:00 PM Eastern / 12:00 PM Central / 11:00 AM Mountain / 10:00 AM Pacific   📍 WHERE: Live on Zoom - Join here >>   ❓ WHY: Because you've been working harder and the number still won't move. Dan Kennedy has spent 30+ years in the seven-figure world. He knows exactly what separates the people who cross make it 7-figures from the ones who don't. This week - for the first time ever - he's teaching it for FREE. Five days. 90 minutes a day. This is the shortcut you've been looking for.   Join The 7-Figure Secrets Challenge FREE Here >>   See you inside! Thanks, Russell Brunson   P.S. Don't forget, you're just one funnel away…   P.P.S. Day 5 is LIVE with Dan Kennedy- no replay. You need to be there. Save your seat here >>     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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[7-Figure Secrets Challenge] stuck at six figures? (Dan Kennedy has something for you)

He's teaching this FREE for 5 days starting May 18th…

If you've been stuck at six figures for a while…   Working MORE hours. Trying MORE things. Running MORE ads…   And the number STILL won't move?   Dan Kennedy wants to talk to you.   Join The FREE Seven Figure Secrets Challenge >>   I need you to read this.   Because here's what Dan told me that I haven't been able to stop thinking about…   "Almost every six-figure earner I've ever met is grotesquely underpriced. Not because the market won't pay more. But because of what's going on between their ears."   Wow.   He should know.   This is a man who has charged $18,800 a DAY for private consulting.   And he's spent 30+ years watching capable, hardworking people stay stuck at six figures their entire careers.   Not because they aren't talented.   Not because the market won't pay more.   But because of THREE specific things that are different between six-figure earners and seven-figure earners.   It's not a new funnel.   It's not more ads.   It's not a bigger team.   It's something else entirely…   And Dan's going to break down ALL THREE things - live, for free - over 5 days starting May 18th.   Save Your FREE Seat Now >> 90 minutes a day. Five days. Zero cost.   And on Day 5?   Dan Kennedy himself will be there LIVE -  answering YOUR questions about YOUR specific business.   No replay. You have to show up live.   (Think about that for a second. Dan charges nearly $19k a day. Day 5 alone is worth more than most masterminds charge for a full year.)   If you're done running faster on the same hamster wheel…   This is your moment.   Get In Here - Join The 7-Figure Secrets Challenge - Starts Monday >>   See you there! Thanks, Russell Brunson   P.S. Don't forget, you're just one funnel away…   P.P.S. Day 5 with Dan is 100% LIVE and there are NO replays. Register free here >>     Founder and CEO   Copyright © 2026 | Marketing Secrets LLC | All Rights Reserved 3443 W Bavaria Eagle, ID 83646 United States     Unsubscribe or change your settings         By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Marketing Secrets LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2026 Marketing Secrets LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.

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Why this funnel builder resisted AI for months

And what finally made him change his mind

James Curran spent six months watching marketers crank out AI products and wanted nothing to do with it. People with no technical background were disappearing for a month, coming back with AI-generated tools, and selling them.  But James had spent 20 years building software as an actual developer, so watching people sell low-quality AI tools felt inauthentic. Then one day on a train in Italy, he had a different thought… For years, he'd wanted to build funnel monitoring software but shelved it because hiring a dev team was too expensive.  But what if he didn't need to hire anyone and could use AI to build it himself? So he built it. And here's what he learned: AI isn't replacing funnel builders. It's replacing the ones who aren't adding value. Which means if you're using AI to build faster and deliver better results, you're already ahead of most funnel builders who are still doing things the same way they did two years ago. James now builds five different landing page variations in the time it used to take to build one. That way he can split test from day one instead of hoping the first version works. James went from resisting AI to building funnels 10x faster. Read his full story below to see what he figured out that most funnel builders are missing right now.  Read James Curran's Story → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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When buyers start chasing you instead

The psychology behind $10K+ sales

Selling a $10K offer to someone who downloaded a free guide is hard.  Selling the same offer to someone who filled out a 10-question application explaining why they need your help is easy. The difference is intent. A random lead hasn't committed to anything yet.  But someone who spent 15 minutes answering questions about their goals, obstacles, and timeline has already mentally sold themselves on working with you before you ever get on the phone. That's what an application funnel does.  Instead of you pitching everyone who opts in, buyers apply to work with you. They tell you why they're a good fit, and you decide whether to take the call. Why this works so well: They've already done the work. By the time you call them, they've explained why they need help.  You filter out people who aren't serious. A 10-question application weeds out tire-kickers.  You're interviewing them, not pitching. This flips the power dynamic and positions you as the expert who gets to choose their clients. This is how you fill your calendar with people who are ready to buy, not just with people who are curious.  The funnel is just three pages, but those three pages do the qualifying for you, so when you pick up the phone, you're closing the gap between interest and commitment, not building trust from zero. If you're selling $5K+ offers and tired of sitting through discovery calls that go nowhere, this is the funnel that changes how high-ticket sales work. Read How to Sell $5K–$50K Offers Online → Rooting for your next close, The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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$100M in e-commerce without buying inventory first

How Trey Lewellen built a business selling products he didn't own

Most people think you need products sitting in your garage before you can start selling online. But Trey Lewellen proved that wrong when he sold over 500,000 flashlights in two and a half months without ever buying inventory upfront. He didn't have a warehouse, a team, or a brand. He just had a funnel and a willingness to test whether people would buy before spending a dime on product. Here's how it worked: Trey found flashlights on Amazon for $5 each, built a funnel, and listed them at $12. They sold, so he raised the price to $25 and they kept selling. Then $35, then $45, and eventually $56. At $56, people were buying a flashlight they could get on Amazon for $5. Once he knew it worked, he scaled. But he never bought inventory until after customers paid him first.  Because that way if the funnel flopped, he owned nothing. This test-first method is how Trey's built a $100 million e-commerce business, and it's still how he validates every product today. Want to see the exact system Trey uses to test products risk-free, the one phone call that doubled his conversions overnight, and why a guy with 50,000 products made more money selling just one? Read The Full Story Here → The ClickFunnels Team   © ClickFunnels.com, an Etison Product.   By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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