You already know how to get someone to buy from you once.
But what if that same customer paid you again and again for years to come?
That's the idea behind something our cofounder Russell Brunson calls the Value Ladder, from his book Dotcom Secrets.
It works like a staircase of offers, where each step is a small, easy yes that naturally leads to the next one.
Here's his classic example:
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- Free teeth cleaning: gets the patient in the door.
- Whitening: comes up naturally during that visit.
- Braces or ongoing care: comes up after that.
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Each step is worth it completely on its own, and each one naturally sets up the next.
Online, it works the same way, just different rungs:
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- A free guide: gets someone in the door.
- A low priced course: comes next.
- Your main offer: after that.
- Something higher touch, like coaching: at the top.
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Here's why it works.
Someone who's already gotten a win from your $10 thing is far easier to sell your $1,000 thing to.
That's because you've already delivered once.
You're not chasing new buyers for every offer. You're walking the same people up the same staircase.
So try this. Draw a staircase.
Put whatever you're currently selling on its rungs.
Then look at what's empty.
Most of the time, the missing piece is at the bottom.
A low risk, easy yes that gets someone in the door in the first place.
Do you know what yours would be?
Write it down before you close this email.
And then, once you're ready to build it, ClickFunnels can handle the whole staircase all in one place.
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ClickFunnels Radio Ep. 821
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Jaime Smith spent years helping people in the ClickFunnels community for free.
He wasn't selling anything, just building fixes and giving them away.
Then almost 700 people joined his free members area, and ClickFunnels took notice.
Curious what happened next?
>> Check out Jaime's full story here
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If you're an affiliate, or thinking about becoming one, we have something new for you.
Affiliate Academy Live kicks off this Wednesday, a brand new monthly training built just for ClickFunnels affiliates.
Not a CF member? No problem, you don't have to be one to join.
Signing up as an affiliate is completely free either way.
>> Save your seat here
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