TODAY'S NEWSLETTER IS BROUGHT TO YOU BY: 'SALES FUNNELS' WORKSHOP
Get a FREE 653 page swipe file when you attend this Thursday's NEW live workshop - "How We Sold A Billion Dollars Online With SIMPLE SALES FUNNELS (And NO Sales Team!)" This new FREE online workshop will show you the EXACT steps you need to create the PERFECT sales funnel for your company (or optimize the one you have!) NOTE: You will NOT make a billion dollars, I'm not teaching you how to make ANY dollars. I'm just showing you cool things we plugged into our funnels that DRAMATICALLY increased conversions that you can literally copy and paste into your funnels! |
| | TRIVIA QUESTION "Which fast food chain created a viral marketing sensation in 2017 by launching a limited-edition product, leading to massive customer demand and even police interventions at some locations due to its scarcity?" Check your answer at the end of this email. |
By 'Marketing Secrets' Team May 27, 2024 Hey FunnelHackers, Remember the Barbie movie? Today we're going to show you how Hollywood marketed that movie before its release — and how they've marketed virtually every blockbuster hit. It matters… …because you can use the exact same strategy! But that's only one slice of the pie today! This Thursday, May 30th at 5pm EST / 2pm PST Russell's giving away 653 pages of swipe files LIVE! Register for the NEW workshop on Thursday! Here's what's coming up… WHAT YOU'LL DISCOVER IN JUST 7 MINUTES…
✔ Newsletter From Russell → This is how Hollywood promotes blockbuster films. ✔ What's Hot → Get free Instagram traffic, stop losing buyers during checkout, and build an ecommerce store. ✔ Insta-Bombs → How 'one word' can drastically impact conversions. ✔ From The Podcast → Hear from Andy Elliott and his wife as they interview Russell - plus a special Myron Golden episode! ✔ 'Dive Deep' Blog Post → 8 sales funnel templates that we're using in 2024. ✔ Quick Strategy → Taylor Swift's value ladder. ✔ And more! |
THIS IS HOW HOLLYWOOD PROMOTES BLOCKBUSTER FILMS Have you ever noticed how Hollywood promotes ALL of their most successful movies the same? Several weeks before a new movie hits theaters, you'll see the core cast of the movie doing tons of interviews — they'll be on The Today Show, The Tonight Show, Good Morning America, etc. Usually it goes something like this… Step 1. → They talk about their experience filming the movie, share some stories, and answer some questions. Step 2. → Then the interviewer shows a clip from the movie and promotes the movie to their audience. It's the exact same playbook every time Hollywood releases a blockbuster. And it's not a coincidence! They do this because it works. If you think about it, these "today shows" and "tonight shows" really just act as mediums for virality — whatever gets shared on those programs will get massive attention. Why does this matter? Because you can use the exact same playbook to sell your products, offers, or services! Heck — I watched Tony Robbins during his last book launch, he scheduled 260 interviews… and sure enough it became a New York Times Bestseller. You probably won't get on these same stages in front of millions of people. But you don't need to. If you can just get in front of a few thousand or even a few hundred people in your core target market… that's enough to have a 7-figure launch! So ask yourself… What are the Podcasts you can get an interview on in your niche? There are so many small-to-medium podcasts today with audiences in your target market who would love to interview you. Make a list. Reach out. Schedule as many interviews as you can. This is the main "secret" behind virtually every successful launch I've ever done… free publicity. If you want to learn more about this — I call it the "dream 100" strategy — check out my book, Traffic Secrets (get a free copy here). - Russell Brunson
HOW 'ONE WORD' CAN DRASTICALLY IMPACT CONVERSIONS Can you stop the difference between these two pages that Russell split-tested? They're almost identical. But under "Step 3", it says "Finish!" on A and it says "Get your access!" on B. That was the only difference. As Russell explains in this Instagram video, A had a higher conversion rate for people to enter their email address, but a lower conversion rate of people to buy on the next page. Whereas B had a lower conversion rate for people to enter their email, but a higher conversion rate for people to buy on the next page. Why? A has the word "Finish", which indicates to people that this is the end of the road. And they've mentally closed the buying loop. B says "Get your access!", which keeps the buying loop open and indicates that they haven't finished the buying process yet. It's pretty wild how just one word (or three words) can have a significant impact on conversions… but words really do matter when it comes to marketing! Follow Russell on Instagram for more tips like this. By the way, want to run your own A/B tests? You can do that with ClickFunnels — here's how it works. 🤑 Want to build an ecommerce store… or sell your knowledge online? Then you NEED to check out our new One Funnel Away Challenge (FREE)
🚦Want free Instagram traffic? Check out how Edward Collins does it.
🚶Are you letting buyers abandon their carts? Here's how to recapture them.
📈Need more funnel traffic? Here's how to get traffic using "The Dream 100"
START INSTANTLY WITH THE BRAND NEW OFA CHALLENGE
Unlock 10 Days Of Brand New Training And Templates For 2 Unique Paths: Expert Training with Russell Brunson and Ecom Training with Trey Lewellen! Unlock both for FREE + a 90 Day Trial To ClickFunnels! Start The Challenge With Us TODAY! |
OVERCOMING CHALLENGES AND STAYING RESILIENT WITH ANDY ELLIOTT In this episode, I join Andy and Jacqueline Elliott on the "1%er Podcast" to share how my journey in self-development transformed my life and business, taking me from humble beginnings to building a nine-figure enterprise. Discover the secrets behind embracing failure, the importance of self-leadership, and the power of continuous learning. Plus I get to share how pivotal moments in my journey shaped my entrepreneurial mindset. Check It Out Here CORRECTLY CRAFTING OFFERS, CULTIVATING TRAFFIC & WRITING YOUR OWN TICKET WITH MYRON GOLDEN Myron and I set the frame for this episode as a perspective of helping a beginner, what they'd actually do to succeed, but we went in an entirely different direction than I was expecting. Myron shares the foundation of crafting your offer to reach your goals, while utilizing your resources to grow and cultivate an audience fast and quick. If you're not a beginner, then this episode is going to give you vision on how to craft high ticket offers and sell confidently, such as the 3 million dollar offers Myron sold just last month! Listen Now
8 SALES FUNNEL TEMPLATES THAT WE'RE USING IN 2024 The marketing world moves fast. If you think about it, it was only a few decades ago when just "having a website" for your business was edgy. Now… even some versions of sales funnels are becoming redundant! But it's our job — as marketers and entrepreneurs — to stay on the bleeding edge. To keep learning and iterating. Here are 8 sales funnel templates that we're using in 2024! [READ MORE] TAYLOR SWIFT'S VALUE LADDER Yes. Even Taylor Swift has a value ladder. This is a principle Russell talks about in both his Expert Secrets and Dotcom Secrets books. What's a value ladder? It's just the offers you have that take someone from learning about your business to buying your most expensive product. It's the steps. Here's what Taylor Swift's value ladder looks like! The Bait You can listen to her for free on the radio. This introduces people to her music without them having to pay for it. Frontend Offer If someone enjoys her music on the radio, then they can go buy her albums. This is a relatively low-cost frontend offer for her fans. Middle Offer This is one of the most genius parts of her value ladder and it really connects the dots. She created a movie of her Eras Tour. This is a less expensive way for her fans to experience her live tour. Backend Offer Attending one of Taylor Swift's live tours is the pinnacle for many of her fans. After they fall in love with her music, buy her albums, and watch the move of the Eras Tour, they will likely end up trying to attend her live show when the opportunity presents itself! Cool, right? It might sound crazy to talk about Taylor Swift's marketing strategies… but she's the biggest star on the planet today. And as entrepreneurs and marketers, we'd be crazy not to pay attention! Check out this guide to create your own value ladder. | | TRIVIA ANSWER McDonald's created a viral marketing sensation in 2017 by re-releasing its Szechuan Sauce for one day only, after it was referenced in an episode of the popular animated show "Rick and Morty." The unexpected popularity led to massive customer demand, long lines, and even police interventions at some locations due to the scarcity of the sauce. The limited availability and high demand caused an uproar among fans, making it one of the most memorable marketing stunts of the decade. |
That's a wrap for this week's newsletter! Remember, you're just one funnel away... - The 'Marketing Secrets' Team What Did You Think Of Today's Newsletter?
✔ Hit REPLY to let us know! We'd love to hear from you. ✔ Leave a COMMENT on today's newsletter blog post. ✔ If you like the recent podcast episodes, take a SCREENSHOT & tag me in it on social media telling me what you liked! |
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