Exciting news! The One Funnel Away Challenge is now part of your ClickFunnels 2.0 account! One of the coolest parts about joining the Challenge? Russell Brunson himself often drops in on Friday calls to share game-changing insights that the world's top-selling, multi-billion dollar companies would love to get their hands on. Last Friday was one of those days – and let me tell you… what he shared could completely shift the way you think about selling, delivering value, and building loyal customers. All week long, our coaches, guest experts, and business owners dove into powerful, real-world discussions about real-world situations experienced by business owners just like you. By checking out these replays you might discover answers to questions you've been having! We will recap the entire week, but let's start with Russell's appearance first: On Friday's call, Russell shared some fantastic strategies to help products stand out in today's crowded digital marketplace. He explained how one of the fastest ways to grab attention and spark interest is to tap into what people are already talking about. Think about using popular events—like holidays or big sports matches—as the perfect opportunities to market products in a natural, engaging way. Instead of pouring time and money into creating buzz from scratch, business owners can piggy-back on the excitement that's already out there to draw people toward what they're offering.
Russell talked about the power of "value-based selling" and how it's a game-changer for driving sales without relying on discounts. Instead of lowering prices, he suggested making offers feel extra valuable by adding meaningful bonuses or perks. This way, customers feel they're getting something special, and it avoids the frustration of past customers who paid full price and might feel slighted by a discount. Russell said that this approach of "over-delivering" has been key to his success, not just with customers but in every relationship. By consistently giving more than people expect, you create a deeper connection, and they're more likely to stay loyal. This focus on adding value rather than just cutting prices builds a stronger brand, boosts sales, and turns customers into long-term fans.
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Amazing right? Tuesday's E-commerce Spotlight with Trey Lewellen was also packed with eye-opening insights. Trey shared powerful tips for scaling a sustainable business, covering everything from negotiating with designers and building an efficient team to keeping advertising costs in check—critical advice for anyone serious about making it in e-commerce. First up was Selene, who asked for advice on building a dedicated team for her business. She wanted to hire a designer, developer, and copywriter to avoid constantly searching for new freelancers for every project. Trey recommended that as her design needs become more consistent, she could save both time and money by putting a design team on a monthly retainer. This would streamline her workflow, keep costs manageable, and allow her to focus on growth and big-picture strategy instead of getting bogged down in the day-to-day. Then Scott came in with a question about making tweaks to his ClickFunnels design. Trey not only answered his question but also encouraged Scott to think bigger and consider building a reliable team to handle these ongoing tasks. Trey shared tactics for negotiating and transitioning from hiring freelancers per project to bringing on a team on a retainer. This approach would give Scott all the design and development support he needs without constantly renegotiating contracts, freeing him up to zero in on scaling his business! |
Monday's call with Coach Dante Torelli was a masterclass in funnel optimization, plus our first deep dive into the exciting new "Add to Cart" feature! Maximilian kicked things off, sharing how he was getting solid traffic from his ads but struggling to turn those clicks into actual sales. Dante's advice focused on making Maximilian's funnel visually and emotionally compelling. He suggested some quick tweaks to make the page more eye-catching and explained how the new "Add to Cart" feature could be a game-changer for boosting conversions.
Then came Amanda, with questions about split testing that anyone who's ever struggled with it could relate to. Remember the K.I.S.S. principle from when we were kids—Keep It Simple? That's exactly what Dante recommended! He guided her through eliminating unnecessary tests and focusing only on the key pages, helping her get straight to the core of what was really impacting her results.
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We're excited to see how you use these takeaways to keep building, improving, and growing your business. Every step forward counts, and we're here to support you every step of the way! |
Keep crushing it, Funnel Hackers, - The ClickFunnels Team |
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