Russell has been going live in the ClickFunnels Facebook group recently to share secrets and strategies to help you build a wildly successful business.
While watching Secret #2, Funnel Hacker Renee Jackson had several "Aha!" moments that will help propel the success of her business.
After watching Russell's live, Renee took the time to share her insightful notes that explain the secret power of a future based cause. We had to share them with you…
"Russell Brunson went live today and gave us Secret #2 of how to create a mass movement and I wanted to share my notes:
In a world teeming with entrepreneurs and startups, standing out requires more than just a unique product or service; it demands creating a culture—a movement centered around a future-based cause.
A future-based cause isn't just about setting goals; it's about defining a purpose that reaches into the future, promising significant change.
It's akin to crafting your own "Title of Liberty," a manifesto that your followers can rally behind and draw identity from.
This cause becomes the cornerstone of your community, uniting members under a common banner and guiding them towards a collective achievement.
Imagine you are building a community where every member is driven by a shared vision, much like breaking the "4-minute mile"—once deemed impossible.
Your role is to outline the path to this seemingly unreachable goal, helping each member to visualize and stride towards it.
This journey isn't just about reaching a destination but transforming along the way.
Creating a manifesto is central to this.
It acts as a declaration of who your community is and what it stands for. It differentiates your followers from others, clarifying not just who you are but who you are not.
This manifesto is your rallying cry, your mission statement condensed into a powerful, memorable campaign slogan that resonates deeply within and beyond your community.
Integration of your cause into the personal identities of your followers is crucial.
Consider how merchandise, like t-shirts featuring your manifesto, can transform a passive supporter into an active participant and visible advocate.
This physical representation of the cause doesn't just carry a message—it invites others into the narrative, broadening your movement's reach and impact.
As you present new opportunities through your cause, you open doors that many might have thought closed.
This could be through innovative products, transformative services, or educational challenges like the One Funnel Away Challenge.
Each step forward is celebrated within the community, with milestones acknowledged and achievements celebrated, further solidifying the bond among the members and their commitment to the cause.
The ultimate triumph of a future-based cause is in creating raving fans,. Raving fans are those who are so impacted by the transformation they've experienced that they become evangelists of your movement.
These are the individuals who will spread your message far and wide, attracting more like-minded individuals to your cause.
For those new to entrepreneurship, understanding and implementing this concept can be a game-changer.
It's about more than just business; it's about leadership and legacy. If you're ready to lead a movement of transformation, to truly stand out and impact lives, I invite you to join the One Funnel Away Challenge.
Start your journey and become the leader your movement needs. Let's change the world together—one visionary step at a time."
Russell is going to be going live and sharing gold every day so keep an eye out for them in the ClickFunnels Facebook group here.
And, while you wait for the next one, check out the first 3 secrets below:
Secret 1
Secret 2
Secret 3
