A Lindt Truffle or a Hershey’s Kiss?

This is the reason why I give all the books in my Secrets Trilogy away for free (plus shipping).  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Don't Want These Emails? Simply Unsubscribe Here​ ​Read Newsletter Online - Recent Podcast Episode​ Secrets Trivia❓ "How long after someone joins your list for a free offer should you show them a paid offer?" Answer at the bottom of the newsletter Hey Funnel Hackers! ​ ​ Welcome to the Marketing Secrets Newsletter! I'm actively implementing my marketing methods - this is where you get the results from my testing! Here's how to transform your business in 2 minutes today! Today You'll Learn This In 2 Minutes Or Less... ✔ Newsletter From Russell → "A Lindt Truffle or a Hershey's Kiss?" ​ ✔ New Podcast Episode → "CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels..." ​ ✔ Inside The Community → A better process to write... Books on building a subscription business... and more! ​ ✔ PLUS the answer to the trivia question above! A Lindt Truffle or a Hershey's Kiss? Hey Funnel Hacker, Which would you pick? A Lindt Truffle for ¢26…or a Hershey's Kiss for ¢1? In the book Predictably Irrational, researchers did this experiment and found 50% of participants went for the Lindt and 50% went for the Kiss. But then they dropped prices by a further ¢1… And now 90% of participants wanted the Kiss because it was FREE. This study changed everything for me. It's the reason why I give all the books in my Secrets Trilogy away for free (plus shipping). And today, I want to tell you the impact it had. Here's the test I set up: I sent 100 people to a website with a product worth $197 We ran paid ads to a cold audience We tested and tested until we had a consistent 1% conversion rate And then I did an experiment. I splintered off one part of the product and offered it for FREE (plus shipping)… Here's what happened: We started getting an 8% conversion rate for the free-plus-shipping offer 2 out of 8 people would then buy the $197 product as an upsell I was now making $394 per 100 visitors instead of $197! The initial landing page was EXACTLY the same. But now I doubled my money and got 8 new buyers on my list instead of 1. Pretty neat, huh? Now… You might be asking: "Russell, why make people pay for shipping?" This part is super important. To make this funnel work, I needed to offer a product for free while also making people get their credit card out. Otherwise, I couldn't make the upsell work on the next page. Make sense? What could you offer for free-plus-shipping? A physical product? A book? A t-shirt? A physical tool? Or a creative offer that combines a FREE product with a low-ticket offer? I'm excited to see what you come up with! ​ Talk soon, ​ - Russell Brunson​ ​ Read The Secrets Trilogy "Get 3 bestsellers: DotCom Secrets, Expert Secrets, Traffic Secrets... PLUS the Unlock The Secrets Workbook!" ​​YES! Show Me The Secrets >>​​ 🎁 From Inside The Community New Podcast: CRAZY! They Will Pay You To Drive Traffic To Your Own Funnels...>>​ ​ IG Post: Day 7 | Finding a better process to write​​...>>​ ​ FB Group: Books on building a subscription business?...>>​ ​ FB Group: Which business paths for funnel builders?...>>​ Secrets Trivia💡 Answer: Immediately after you qualify your subscribers, you want to find out who among them is a buyer. How many of those who were interested in free information are willing to pull out their credit card and make a purchase? Don't wait a day or a week. Qualify buyers right away. ​ ...Learn the 7 phases of a funnel, starting on page 94 of DotCom Secrets. What Did You Think Of Today's Newsletter? ✔ Hit REPLY to let us know! We'd love to hear from you. ​ ✔ Leave a COMMENT on today's newsletter blog post. ​ ✔ If you like the podcast episode, take a SCREENSHOT & tag me in it on social media telling me what you liked! ​ By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything. Copyright © 2024+ Etison LLC. All Rights Reserved. This email was sent to onlineindo13@gmail.com by newsletter@marketingsecrets.com​ 3443 W Bavaria, Eagle, ID 83646 ​Update your Profile | Unsubscribe​