"What is the easiest way to ascend dream customers up your value ladder faster?"
Answer at the bottom of the newsletter
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✔ Newsletter From Russell → "2 Ways to SELL tickets for any event…"
✔ New Podcast Episode → "Update on Launching Secrets of Success to $100M Per Year"
✔ Inside The Community → Day 4 writing a book to sell 1 million copies... biggest myth of entrepreneurs... and more!
✔ PLUS the answer to the trivia question above!
2 Ways To Sell Tickets For Any Event…
Hey Funnel Hacker,
Let me be totally honest…
I've sold a lot of different things online — books, courses, software, coaching, t-shirts, supplements, potato guns…
You name it, I've sold it.
But of everything I've sold… events are the hardest.
Which makes sense when you think about it.
Because people can't easily "impulse buy" — they have to think about the dates, talk with their spouse, maybe request time off work…
It requires them to make a pretty big commitment.
But if you get it right… it can also be extremely profitable… AND it's one of the best ways I know of to really build a loyal audience and following.
Because spending time together in-person is REALLY powerful.
So for those of you who've hosted events before and plan to host events in the future, I wanted to pull back the curtain a bit.
Here's what you have to remember when selling events online.
Thing #1. You'll need to use urgency or scarcity. You can either raise the price… or take something away (like a bonus). Set the date for when you're going to do it and stick to it.
Thing #2. Dedicate 90% of your marketing efforts to the last three days before that expiration (the price raises or the bonus gets removed)… because 90% of ticket sales will come in during those last few days. We often sell 500+ tickets during that time.
Events are the hardest thing we sell…
But they're also one of the most powerful things we sell.
Remember those two things when you're trying to sell tickets to an event… and you'll have a much easier time. 🙂
- Russell Brunson
P.S. Here's a great article my team did about event marketing. And if you want some of my top tips around building any kind of funnel that sells, then check out my book, DotCom Secrets.
Read DotCom Secrets
"Book reveals 28 key secrets to make two to three times as much money from the same traffic you're getting now!"
"Our new A.I. driven Webinar Funnel Builder will build your funnel to match our proven, best practices on our top converting webinar funnels, design the pages, write the copy and give you a funnel that you can quickly plugin to your ClickFunnels account!"
Answer: As you build out a funnel for each step of your value ladder, you'll be able to ascend your dream customers up your value ladder with a process we call "funnel stacking." For example, you might send someone from your lead "squeeze" funnel to your webinar funnel.
...Discover how you can use Funnel Stacking in your business, starting on page 359 of DotCom Secrets.
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