What invention was originally intended to be a super-strong adhesive but failed and instead became a hugely popular office product? Check your answer at the bottom. |
By The ClickFunnels Team March 14, 2024 |
Hey Funnel Hacker, A few people asked about how to find the free Perfect Webinar Training that you get with the Sales Funnel Launchpad. This training shares the exact formula to create an irresistible webinar and can be found after Step 3 (see the clickable image below). |
With a funnel built by our exciting new AI and a webinar that follows Russell's script (that he's used to sell everything from courses to supplements) you're going to see some incredible results! Have a look at the training here and then get back here so we can go through some of the gold we've uncovered this week… |
WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES |
- The secret to finding a market that will buy your product like crazy
- Giannis Antetokounmpo's philosophy for overcoming setbacks
- The offers that created 2CC winners
- A very popular online training business funnel to hack
- Tips on building a group from a Two Comma Club Award winner
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THE SECRET TO FINDING A MARKET THAT WILL BUY YOUR PRODUCT LIKE CRAZY |
Embarking on the journey to start a mass movement or create a vehicle for change typically begins with the question: "WHO do I want to serve?" In his book Expert Secrets, Russell talks about how there are three core markets: health, wealth, and relationships. | Within health, wealth, and relationships lie many submarkets, each brimming with potential but filled with competition. |
The magic happens when you drill down further, at least two levels deep, to discover your true audience. The Riches Are in the Niches The error many fall into is diving into pre-existing niches, stepping into an ocean that's already red with competition. Instead, the secret lies in observing your submarket and creating a brand new niche, your own blue ocean, where opportunities are abundant and competition is scarce. Finding the perfect niche, a match for your unique product or service, might seem daunting, but is easily attainable with the right questions: - Will this submarket be excited about the new opportunity my niche presents? You're not just offering an alternative; you're proposing a new opportunity, a whole new vehicle that will help them achieve the success they desire.
- Is this market irrationally passionate? Passion drives action, and your niche should tap into that enthusiasm.
- Are the individuals in this market willing and able to invest in information? Your niche must not only attract interest but also be valuable enough for people to pay for the insight you offer.
Examples of Carving Out Blue Oceans: Health: From the broad scope of weight loss to the niche of weight loss for stay-at-home moms. Wealth: Real estate investing narrows down to flipping houses on eBay. Relationships: Dating advice specializes into how to start dating again after the end of a marriage. Where the magic happens These opportunities are everywhere. When you find one and start telling the submarket about it, something amazing happens. You can have the same product, experience, and testimonials as another entrepreneur… If the only difference is they pick a standard niche and you create your own blue ocean, something magical will happen when a potential customer looks at both of your products… They'll see the other person's offer and think, 'I've been there and done that.' but they will look at yours and tell themselves, 'I haven't had success is because I didn't have this product. It all makes sense now!' As you can imagine, the conversion rates on your product is going to be much higher. So, the only problem you have is picking the right niche! To ensure you pick the right one, watch our masterclass from Todd Brown. |
He will show you exactly how to create your "Big Idea" that helps you sell your product like crazy. You can even grab a copy of his tried and tested funnel to add to your account immediately. If the video isn't working for whatever reason, you can click here to watch the masterclass and download the funnel. |
GIANNIS ANTETOKOUNMPO'S PHILOSOPHY ON OVERCOMING SETBACKS AND CONTINUING TOWARD YOUR GOALS | After a season filled with high hopes, NBA star Giannis Antetokounmpo and his top-seeded Milwaukee Bucks were beaten in the playoffs by the eighth-seeded Miami Heat. In the post defeat press conference, a reporter from The Athletic asked a question that many leaders, in sports and business alike, confront: "Do you view this season as a failure?" Giannis's response wasn't just a reply; it was a masterclass in resilience, leadership, and the nuanced understanding of success and failure. "You asked me the same question last year, Eric," Giannis began, "OK. Do you get a promotion every year? On your job? No, right? So every year you work is a failure—yes or no? "Every year you work, you work toward something. Toward a goal, right? Which is to get a promotion, to be able to take care of your family, to be able to provide a house for them or take care of your parents. You work toward a goal. "It's not a failure. It's steps to success." This eight-word mantra encapsulates a powerful approach to viewing setbacks not as the end but as integral steps on the path to achieving your dreams. Resetting and Bouncing Back Building and growing a business is a difficult journey. Most people don't have the stomach for it. Which is why many settle for a 9-5 job they hate. You're different. You're willing to embark on the journey of being an entrepreneur. So, when times get tough, remind yourself of Giannis's reply and follow these steps to reset and bounce back: - Acknowledge Your Feelings: It's natural to feel disappointed or frustrated after a setback. Allow yourself to experience these emotions without judgment.
- Reframe the Setback: Adopt Giannis's perspective by viewing the setback as a step toward your ultimate success. Each challenge is an opportunity to learn, grow, and refine your approach.
- Analyze and Learn: Take the time to analyze what led to the setback. Identify both the factors within your control and those beyond it. Focus on actionable insights that can guide your future decisions.
- Adjust Your Strategy: Armed with the lessons learned, adjust your strategy as needed. This might mean tweaking your ad, refining your landing page, or even marketing to an entirely new market.
- Stay Committed to Your Vision: Remember the bigger picture and the reasons you embarked on this journey. Your vision and passion are your guiding stars, helping you navigate through uncertainty.
- Take the Next Step: With renewed perspective and strategy, take the next step forward. Action is the antidote to despair, and each step you take is a progression toward your goal.
More often than not, the most powerful action you can take is to have someone with experience in building successful funnels to look at yours and share what they see the problem to be. Typically, such a person can help you find the one or two things that transform your funnel's success. The best place to find these people is either: - The Funnel Builder Marketplace: We have dozens of expert funnel builders who have been trained by Russell and the Funnel Builder team to become some of the top funnel experts in the world. You can hire one of them to do a full analysis on your funnel for as little as $7! Check them out here.
- The 2CCX Program: This program is designed to guide and support you to reaching the Two Comma Club. You will receive hands on guidance and training and also be in a community filled with Funnel Hackers who are seeing the kind of success you want to see. You can't normally join 2CCX but there are currently a few spaces available so find out more here.
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🙋Jason Economides just got great results with the Linchpin See his results and how he did it here. ❓2CC Winners - What was your offer? Andrew Imbesi is asking here. 👀How Kenneth Jensen uses AI to create ads driving cheap leads Find out his secrets here. 🙋📘Who is your favorite author? Share yours with Anthony Fontanez here. 📝What do you use to create your privacy policy, terms, etc? Let Mike Oates know here. |
Funnels that start with a questionnaire are becoming increasingly popular. The funnel this week is from a very popular online training business. They not only implement a questionnaire but also add lots of elements which increase interest and desire for the product, while at the same time appealing to a wide variety of people.
Check it out here and hack your favorite parts.
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2CC WINNER GUIDE ON BUILDING YOUR OWN GROUP OF HOT LEADS |
Andrew Imbesi recently won a Two Comma Club award for his business 'Freedom Funding Accelerator'. One of the key strategies that helped Andrew achieve this, fast, was creating a group in which to nurture potential clients. Lucky for us, Andrew shared his insights on how he did so you can do it too… |
"Recently, I grew my Facebook Group to over 1,000 members! As we all know, Facebook Groups are a great place to find potential clients for our businesses. My friend Matisse and I discovered that growing Facebook Groups actually models a Flywheel system which I'd like to share with you. It all starts with GROUP MEMBERS! Every great group begins with its members. It's where the value content is delivered and an abundance of group members come from high organic traffic & rankings. A group thrives and starts with its members. Once we have group members, group members come for Interactions & Value Posts. Interactions & Value Posts grow the group, it triggers engagements to be had inside the group. When we create a group that triggers interactions and value posts, this can lead to BUYERS. Value Posts that attract buyers include mission statements, proof of results, and storytelling posts. Giving group members value will create experiences, and they are likely to come back and remember you. These experiences grow the group as more group members return for those experiences. The more your group grows, this will boost Organic Traffic & Rankings. And the process repeats itself over and over, and your business grows as a result!" While Andrew saw his success with Facebook groups, what if your market isn't on Facebook or you feel your group will have more impact on another platform? Andrew's technique will work in any group. By creating a group people love to be a part of, word will spread, and soon you'll have hundreds of people coming to you organically. The only issue is, where do you build your group? There are plenty of platforms that allow you to build a group/community but they're often very expensive. Many people don't know this but you can build a group/community inside ClickFunnels 2.0… Not only does it have all the features you need, it's also a part of ClickFunnels so you don't have to pay extra!
If you're not already using ClickFunnels 2.0, click here to get a free trial and give the community feature a test run.
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TRIVIA ANSWER Post-it Notes, created by Spencer Silver and Art Fry at 3M! Post-it Notes were originally intended to be a super-strong adhesive. In 1968, Dr. Spencer Silver, a scientist at 3M, was attempting to develop a new adhesive that was stronger than what was currently on the market. However, he ended up creating a low-tack, reusable, pressure-sensitive adhesive instead. This adhesive didn't bond strongly to surfaces, which seemed like a failure for its original purpose. For several years, the potential applications for this adhesive were unclear, until a colleague of Silver's, Art Fry, realized in 1974 that this adhesive could be used to anchor his bookmark in his hymnbook without damaging the pages. This idea eventually led to the development of Post-it Notes, which were launched by 3M in 1980 after a successful market test in 1977. The product has since become iconic, widely used in offices, schools, and homes around the world for notes, reminders, and organizing documents. That's it for another newsletter. Keep an eye out for Monday's because we have some YouTube gold coming your way, and a tip that will help your customers get noticeably better results. |
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Have a great weekend, -ClickFunnels Team |
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