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| | TRIVIA QUESTION "Which viral marketing campaign is often credited with popularizing the concept of viral marketing on the internet by encouraging users to "send this video to 10 friends"?" Check your answer at the end of this email. |
By 'Marketing Secrets' Team June 24, 2024 Hey FunnelHackers, Studying what other people are doing (i.e. funnel hacking) is one of the best ways to grow as a marketer and entrepreneur. That's one of the themes of today's newsletter. Speaking of which, here's another hint for that trivia question above: it has to do with a giant chicken that'll obey any command. Now that you're properly confused (or having that "ahhhhh, I remember that chicken" moment), let's dive into today's newsletter and learn from the greats! WHAT YOU'LL DISCOVER IN JUST 7 MINUTES…
✔ Newsletter From Russell → If they can do it, you can do it. ✔ What's Hot → Create better shortform videos, tell better stories, & create Facebook Groups that actually make money. ✔ Insta-Bombs → Don't oversell your products or services. ✔ From The Podcast → The Wolf of Wall Street Jordan Belfort PLUS Speaker & TV Show Host James Malinchak ✔ 'Dive Deep' Blog Post → 7 best marketing campaigns of all time (study them!) ✔ Quick Strategy → 5 shockingly easy ways to drive traffic to your website. ✔ And more! |
IF THEY CAN DO IT, YOU CAN DO IT In my early days of entrepreneurship, I'd had some small wins. Nothing big. I wanted to make a million dollars… but I also sorta figured that was impossible. Until I watched John Reese launch a course that he was selling for $1,000. He was the big internet marketing guy at the time. I was studying the launch — he'd bought ads, had affiliates promoting it, and did a ton of other cool stuff. And I'll never forget… in an 18-hour window of time, he'd sold 1,000 copies of the $1,000 course. That's a MILLION dollars. I was this young 23-year-old kid… I couldn't believe it. It destroyed a lot of beliefs I had about entrepreneurship and making money… that it was hard… that I couldn't do it… that it took a long time to build wealth… And then I saw this guy. He had the same amount of time as I had. He was a normal human being just like me. He didn't seem particularly special. But in 18 hours, he made a million dollars. The realization hit me… If he can do that, I can figure out how to do that. It changed my life. Ever since that experience, I'm constantly on the lookout for the next "breakthrough" where I can watch someone just like me do something that I thought was impossible. That's why me and my team visited Dreamforce in 2018, to reignite our vision for ClickFunnels. It's why I've created an inner circle of my dream clients. And it's why I attend so many masterminds every year. For me, it's not only about watching other people do the impossible… but about showing other people what's possible. If you find yourself doubting yourself… or thinking that you aren't capable of achieving your goals… Then watch someone else do it. It's one of the most powerful ways to break through your own glass ceiling 🙂 - Russell "if I can do it, you can do it" Brunson DON'T OVERSELL YOUR PRODUCTS OR SERVICES Let us know if this has ever happened to you. You go somewhere and you know exactly what you want. Maybe you've gone to buy a specific car, or you're going to look at a house, or it could be something as simple as a specific piece of clothing. But you already know what you want… and you're just going through the routine to go and get it. Then a salesperson comes up and talks your ear off. They show you other stuff you hadn't even thought about buying. They tell you stories you don't really care about. And in the end… you're so flustered that you just end up deciding to leave without buying anything. Been there? Us too. In this recent Instagram video from Russell, he shared the results of a two-landing-page test. The first landing page was quite long with a lot of additional copy, testimonials, etc. The second landing page was a lot simpler and shorter… In this case, the second landing page converted 80% better! Even though it's way shorter and provides a lot less detail, that's actually a good thing… probably because the offer is clear, it's simple, and people just want their problem solved. It's entirely possible to "oversell" people on a long landing page for an offer that is clear and simple — like the car salesman who talks too much. So make sure you test to see whether your offer performs better with a long landing page… or with a short and simple landing page. Follow Russell on Instagram for more marketing tips! 💥Want to make banger short-form videos?
Here's the weird way Russell does it. 📖Need to become a MASTER storyteller?
This is how you do it! 💸Want to build Facebook Groups that ACTUALLY make money?
Here's how Christina Rowe does it. 📳Want to get better at sales calls?
This is how Jeremy Miner increased his sales performance by 76%.
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NAVIGATING GROWTH AND CULTURE WITH THE "WOLF OF WALL STREET" JORDAN BELFORT In another "blast-from-the-past" episode, I visit Jordan Belfort (yes the Wolf of Wall Street) on his "Wolf's Den" podcast! Hear the story of how ClickFunnels was built and scaled, and how we focused on growing through partnerships, reinvesting in ads, and surging user engagement even during Covid-19. And since this occurred during the pandemic, we also discuss the crucial role of entrepreneurship in solving problems and driving change. Check It Out Here LEVERAGING MEDIA EXPOSURE AND SPEAKING EVENTS WITH JAMES MALINCHAK In this episode of the Marketing Secrets podcast, I'm thrilled to have my friend James Malinchak in the office. We both lived in the Dan Kennedy speaking world but from very different paths. Hear are the key lessons to help you leverage every opportunity that comes across your path from one of the best speakers and marketers I know - James Malinchak! Listen Now
7 BEST MARKETING CAMPAIGNS OF ALL TIME (STUDY THEM!) I'm a HUGE believer in funnel hacking. That's when you look at other people's successful funnels or marketing campaigns, figure out what they're doing right, and then apply those principles to your own funnels. Not so different from looking at the best marketing campaigns of all time! 🙂 Which is what I wanted to do in this article. Below, I've shared what I think are 7 of the best marketing campaigns in history… and why I think they were so effective. I highly recommend studying these if you want to become a world-class marketer and entrepreneur. [READ MORE] 5 SHOCKINGLY EASY WAYS TO DRIVE TRAFFIC TO YOUR WEBSITE Want more website or funnel traffic? Here are 5 quick strategies!
Go Live Daily on Social Media 📣 Commit to a 30-day challenge where you go live daily on Facebook or Instagram. Provide value, and soft pitch a lead magnet related to your teaching at the end of each session. Social media is a huge driver of traffic. 👉 LEARN MORE
Create a Soap Opera Email Sequence 🔥 Use a soap opera sequence for your welcome emails. This is a series of emails with engaging stories, gradually building up to your core offer. Remember, every email should have a clear Call-to-Action. 👉 LEARN MORE
Align Your Content with Your Offerings 🏹 Develop a content calendar, strategically linking each piece of content (blog post, podcast, video) to one of your products or services. This educates your audience about the problem you solve and positions your offer as the solution. 👉 LEARN MORE
Leverage NICHE SEO 🎯 Instead of battling with broad and highly competitive keywords, focus on niche-specific SEO. Find long-tail keywords that your target audience is searching for within your niche. These are more specific and typically have lower competition, making it easier to rank. Don't forget to use these keywords in your meta descriptions, title tags, and content. SEO is a long game, but targeting niche keywords will help you get found by the right audience, resulting in higher conversion rates. 👉 LEARN MORE
Capitalize on Your Dream 100 💌 Identify your Dream 100 — these are the top influencers, thought leaders, and industry movers and shakers who already have the attention of your ideal audience. Build relationships, create partnerships, and design strategies to tap into their audience. Whether it's through joint ventures, affiliate marketing, guest posting, or even just engaging with their content regularly, it's a powerful way to siphon traffic from their following to your platforms. 👉 LEARN MORE If you want more strategies, you can get a free copy of Russell's book (just pay S&H), Traffic Secrets, by clicking here. | | TRIVIA ANSWER The "Subservient Chicken" campaign by Burger King in 2004 is often credited with popularizing the concept of viral marketing on the internet. The campaign featured a website where users could type commands for a person in a chicken suit to perform in a live video stream. The tagline "Get chicken just the way you like it" was tied to promoting Burger King's TenderCrisp chicken sandwich. The interactive and entertaining nature of the campaign encouraged users to share the link with friends, making it one of the first major examples of a successful viral marketing campaign. The campaign's innovative use of interactive media and user engagement set a new standard for online marketing strategies. If you want more strategies to drive a tsunami of traffic to your website or funnel, get a free copy of Russell's book, Traffic Secrets, by clicking here. |
That's a wrap for this week's newsletter! Remember, you're just one funnel away... - The 'Marketing Secrets' Team What Did You Think Of Today's Newsletter?
✔ Hit REPLY to let us know! We'd love to hear from you. ✔ Leave a COMMENT on today's newsletter blog post. ✔ If you like the recent podcast episodes, take a SCREENSHOT & tag me in it on social media telling me what you liked! |
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