(#79) 9 word email revives dead leads, trick to increase referrals by 140%, and much more…

Trivia question: Which major food chain revolutionized the food industry by becoming the first to accept online orders?

Trivia Question: Which major food chain revolutionized the food industry by becoming the first to accept online orders? (Check your answer at the bottom of the newsletter.)   There's A Funnel Profits Party Happening Today @ 4pm Eastern Time… And You're Invited!   Hey Funnel Hacker!   Do you have a burning question you would like Russell to personally answer?   Well, today only, you can ask him directly, because… Russell is hosting a Funnel Profits Party today @ 4pm Eastern time to answer all of your questions about funnels…   And how to make life-changing profits with those funnels!   No (reasonable) question is off-limits so what will you ask??   Register for the party here and submit your most burning question for Russell to answer live!   …Then, get yourself back to this newsletter because this might just be the most gold-packed newsletter we've written! Today, in less than 6 minutes, you discover: How to increase the referrals you receive by 140% Get a free copy of Russell's new funnel swipe file book The simple 8 word email that revives dead leads The best printing companies for your book 2CC winner's 7 steps that built a "scalable" 7 figure subscription Case study: Blue Apron's successful influencer campaign A simple trick to increase your referrals by 140% Max Maher runs the Phoenix branch of Skinny Wimp Moving, a removal company.   Around 5% of sales come directly from client referrals. Max wanted to see if he could improve this number. So he ran a little experiment:   He gathered a list of 100 previous clients and created a package to mail them. Each package included: A thank you card with a handwritten letter A lottery ticket 5 business cards The results...   9 weeks later, the results were in:   Sales coming from referrals had shot up by 140%! This equated to an additional $5,200 every month in total revenue.   Why did this work so well?   To quote Max, "When everyone else is plowing money into Adwords, I think there is an opportunity out there to be a human, build trust, and stand out from the crowd."   Can you do something similar? Try it out and let us know your results! Free Stuff! 1. Want a free copy of Russell's new funnel swipe file book? "Russell released a new book filled with the funnels and strategies all businesses need to use called The Ultimate Funnel Swipe File" Get a free copy here… 2. Want to see Dan Henry's $42k/day funnel strategy? "Dan was invited to give a talk on the exact funnel strategy he uses to earn $42k/day. You can watch Dan's talk for free below…" Watch Dan's talk 3. Want to create a meme, edit videos, or have a press release written? "We've built free versions of all the tools we've needed over the years but couldn't find (or had to pay to use). You can access them here…" See the cool free tools The amazing 8-word email that revives dead leads If you've been in business for any time at all, you likely have a high number of 'dead' leads.   Many businesses quickly give up on these leads, thinking that a lack of immediate response means they're not interested.   However, there's a simple yet highly effective strategy from marketer Dean Jackson that can breathe new life into these so-called "dead leads" – the 8-word email.   Here's how it works:   All you have to do is send a simple email to everyone on this dead list saying:   "Are you still looking for [product/service]?"   That's it.    This simple email comes across as a personal message from you to them and, as such, receives far higher engagement.   Real-World success stories:   Luxury Travel Consultant: A consultant selling high-end trips to Israel used the email "Are you still planning a trip to Israel?" to re-engage past inquiries. This simple follow-up revived interest and led to multiple new bookings.   Executive Recruiter: An executive recruiter struggling to get responses sent out, "Are you still available?" to previous candidates. This simple question broke the pattern of ignored emails and led to numerous replies, reactivating potential candidates for job placements.   Yacht Broker: A yacht broker sent out: "Are you still looking for a yacht?" This revived conversations with several potential buyers, including one who then went on to purchase a $50 million yacht as an interim solution while waiting for a $130 million yacht to be delivered.   Why you need to start using it:   Beyond the examples above, a groundbreaking study by a company handling millions of inquiries across various industries revealed two critical insights:  Only 15% of the people who inquire about a product or service will make their purchase within the first 90 days. Over 50% will purchase it within 18 months.  This means that a significant amount of the potential value from new leads comes months after they've joined your list.   Sending the 8-word email re-engages your list while they're still in that consideration phase.   Give it a go and let us know your results! Popular this week >> Behind the scenes with Russell… "Russell funnel hacked some of the top converting webinars to create this brand new webinar funnel. See behind the scenes secrets…" Watch now   >> From the ClickFunnels Blog… "Want to take your retail business to the next level? Here are '7 Proven Retail Sales Strategies For 2024' that can help you do that:" Read more…   >> Hot topic in the ClickFunnels Facebook group… "Having your own book not only gives you an incredibly powerful lead magnet, it also instantly elevates your position in your industry. In this post, funnel hackers discuss the best printing companies to use" Read More… 2CC Award winner's 7 steps that built a "scalable" 7 figure subscription To celebrate receiving his 1st Two Comma Club award in the mail, Brent Sheppard shared the exact 7 steps (and examples) he followed to create a scalable 7 figure subscription.   Let's go… Step 1: Creating the perfect Subscription Product Product selection is by far the most important step in the whole process!   How do we choose our products? We go through extensive product research using various tools that will allow you to choose products that are currently selling right now. So basically, we choose the 5 best selling items in a specific niche that have made it through the elimination process.   It is super important to choose products that have a high value and a very low wholesale cost.   For example "Essential Oil" has a tremendous value, if done correctly the perceived value could be up to $20 per bottle and our wholesale cost is .35 cents!   (Note- try to choose products that weigh less than 15 oz total so they can ship First Class USPS.)   Step 2: Make your product scalable Now we have bundled 3 bottles of essential oils with a value of $60 "Thanks Doterra", with a wholesale cost of less than $1 for all 3!   (Not kidding)   FYI these essential oils are very high quality, we can buy them in very large quantities and bottle them ourselves.   So, now we are looking good with our perceived value! Next we broaden our audience and make this even more scalable.   I like jewelry, simply because the wholesale cost is low and the value is high. So for this box, let's add 2 pieces of jewelry that can be used with essential oils.   For example, Natural Lava Bead diffuser chakra bracelet and maybe a spiritual/ motivational message necklace.   We can easily say the value of the jewelry is over $20 compared to a retail store and a wholesale cost of under $2.   So now we have our Box! $100 Value with a wholesale cost of roughly $7 packaged and shipped to door! Real quick - want your own e-com business? You may want to join the OFA Challenge…   In the challenge, Russell teaches you how to find your voice and share your message with the world and Trey Lewellen teaches you how to create and sell physical products online.   Join today and start building a business like Brent's! Join the One Funnel Away Challenge Step 3: Know your numbers So, this product is not hypothetical. We have already tested it in very large audiences on FB.   The numbers are better than the product we scaled this year to 7 figures and the margins are bigger.   Let's roll out some stats - Our Opt in is 93%! Just for lead generation this could have huge potential for someone who is already having success with e-commerce and you want to add a Subscription product to your offers. First box: 10% conversion rate Bump: A whopping 60% Upsell 1: 55% Upsell 2: 30% conversion for another subscription product! Step 4: Facebook ads I don't know how many people I had tell me that my product ads were saturated.   Multiple people who were professionals at building ads said my product was maxed out and wasn't possible to get more purchases affordably per day.   We scaled this one product to 7 figures fairly easily. Moral of the story, you need to know your **** when it comes to paid ads.   Step 5: Retention Retention Retention Retention is so important when it comes to your lifetime value of a customer.   The process for signup, confirmations, support, delivery time, cancellation must be smooth and crystal clear!   Your box needs to be fun to open, and it has to connect emotionally to the customer.   If you do the above your Retention will be on point.   Step 6: Email Marketing Build and utilize your email list!   We built an email list last year that has just under 500,000 contacts.   We can send out an email for a product launch and instantly get that product 200-500 purchases that are recurring!   We have had one email give us a lifetime value of over 10k with one single email!   This opens so many doors for retargeting, affiliate offers, and also launching new subscription products.   Step 7: Let an expert do it for you A valuable piece of advice that I learned the hard way multiple times - do not outsource to those who are not already making money!   Why? Because as much as they think they may be experts and gurus…   If they are not doing it for themselves they usually can't do it for others.   Save time and money by finding someone who is already implementing strategies you are trying to pursue! Blue Apron's Influencer Strategy: A Recipe for Success Blue Apron, a meal kit delivery service, successfully used influencer marketing to expand their brand reach and acquire over 2000 new customers.     How they did it   Blue Apron sent 92 influencers a box of meals and a unique promo code that would give new members 2 free meals.   In turn, the influencers shared a variety of content, such as unboxing videos, cooking demonstrations, and taste tests.     The results The influencers created more than 201 pieces of content These received 7.4M total impressions 42,000 clicks 2,200 (and growing) new customers A 1.9x (and growing) ROI TRIVIA ANSWER   The answer is Pizza Hut!  In 1994, Pizza Hut made history by becoming the first major pizza chain to accept online orders through its innovative platform, PizzaNet. This groundbreaking move allowed customers to place orders directly from their computers at a time when the internet was still very new.  The first-ever online order was a large pepperoni, mushroom, and extra cheese pizza. PizzaNet laid the foundation for the widespread adoption of online and mobile ordering systems that have transformed how we order food today.     That wraps up another newsletter!   Keep an eye out for newsletter #80 because: We appreciate you  We may share the one thing that makes all the difference to your success! Have a great week,   -ClickFunnels Team Not sure the best way to get started?  Follow these simple steps to hit the ground running.   Step #1 - Get The Funnel Books: DotComSecrets  |  Expert Secrets  |  Traffic Secrets The Linchpin    Step #2 - Get The Funnel Software: ClickFunnels  |  Voomly Cloud  | GERU   Step #3 - Online Training To Ignite Your Funnel: Your First Funnel Challenge  |  Magnetic Marketing Challenge One Funnel Away Challenge | PLR Funnels   Step #4 - Connect With The Community: FunnelHacker Facebook Official Facebook Group Funnel Hacking LIVE (Annual Event) Facebook  |  Instagram  |  YouTube  |  Twitter © Etison LLC    By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim.   If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything.   Copyright © 2018+ Etison LLC. All Rights Reserved.   To make sure you keep getting these emails, please add us to your address book or whitelist us.  If you don't want to receive any other emails, click on the unsubscribe link below.   Questions? Here's our Support and Terms

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