Business: Funnel Hub
Social Media: Instagram
Mike Schmidt and AJ Rivera are the driving forces behind Funnel Hub, a company dedicated to empowering funnel-driven businesses to maximize their impact. With a wealth of experience in digital marketing and entrepreneurship, they've built multiple seven-figure businesses, and their passion lies in helping others achieve the same success.
A "Funnel Hub" is a site that controls what people see when they search online to learn more about you. This allows you to guide all that search-based traffic exactly where you want them to go.
We wanted Mike and AJ to share more about why having a Funnel Hub can make businesses so successful. So we asked them…
Q: Your entire business is built around discovering a critical need for pretty much every entrepreneur to have what you call a "Funnel Hub." Tell us how you discovered this...
A: At our first mastermind with Russell Brunson's Inner Circle, we noticed many attendees had little to no online presence, despite being experienced marketers.
This highlighted a gap for many business owners: they were hard to find or verify online. That led to the creation of the Funnel Hub, which serves as a central online presence for individuals or brands, ensuring potential customers find exactly what you want them to see. This builds trust, credibility, and increases conversions.
Q: Funnel Hubs can also be a way to EARN money, and grow an entire business. How does that work?
A: Funnel Hubs offer a great opportunity to grow a personal brand or build a business by providing them as a done-for-you service. Our agency, Anchor Wave, has created Funnel Hubs for high-profile clients like Russell Brunson, who believes every funnel-driven business needs one. With the vast number of funnels out there, the demand for Funnel Hubs far exceeds what we can handle, creating a huge business opportunity for others to offer this service and help businesses improve their online presence and conversions.
Q: What makes a successful Funnel Hub? What elements would you typically build into someone's hub?
A: The Funnel Hub strategy is a powerful tool for building your online presence and growing your business. It taps into the 'shadow sales funnel,' creating new opportunities to convert leads and drive revenue. Key components include communicating your movement, building credibility, presenting yourself as an attractive character, and showcasing your expertise and products. For a detailed breakdown, watch our presentation at Funnel Hacking Live, where we explain how a Funnel Hub can help you maximize your online potential.
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