Exciting news! The One Funnel Away Challenge is now part of your ClickFunnels 2.0 account! We know there's a lot happening each week, so here's a quick recap of some highlights from last week's sessions. Let's jump right in: Monday's Call started with Paul, who needed help choosing the right type funnel to sell both physical and digital copies of his book. Coach Dante had two helpful pieces of advice. First, he recommended that Paul try a "lead magnet" approach for his funnel. The lead magnet would be a chapter from Paul's book that he would give away for free in order to spark interest with potential buyers. Secondly, Dante suggested that Paul should set up a dedicated community within ClickFunnels, and invite anyone who downloaded the lead magnet to join. By establishing a dedicated community, Paul would be opening the door to more sales opportunities, while also creating a foundation for deeper engagement and future brand loyalty.
Later, Dante had a valuable conversation with Dr. Perez discussing surveys. When structured right, surveys are an effective way to sort out the highest potential leads. And with the latest updates to the Surveys app in ClickFunnels, Dr. Perez learned how to use conditional logic to direct leads to the appropriate next step in her funnel. That way, she could send targeted messaging to leads most interested in her upcoming book launch.
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Tuesday's Ecom Call was packed with crucial insights from Trey Lewellen. Trey chatted with Caesar, who had questions about how to streamline his checkout process, and how to improve upsell options for customers buying multiple products. Trey's advice? Reduce friction for potential buyers by shortening his checkout forms from three steps to two. With that one tip, Caesar would be boosting his checkout speed by a whopping 50%!
We then heard from Stephanie, who was initially looking for advice on how to structure ads for a funnel which targeted multiple customer profiles simultaneously. Trey's advice came in two parts and redirected her approach entirely: create separate funnels for each of her target audience profiles, and simplify her process by starting with one funnel to test, and then expanding to other funnels down the line.
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Friday's call carried that momentum when Coach Dante talked with Justin, who was looking for some advice to improve conversions from his opt-in page. Dante suggested simple, actionable solutions to boost his funnel's conversions, including updating headlines with more of Justin's unique voice and perspective, adding testimonials to create trust with potential buyers and optimizing his funnel for mobile use to create a smoother experience for potential clients visiting from mobile devices.
Next up was Cassidy, who came with questions about her "one-time offer" (OTO) video, and how to use it to pitch her main program. To create a seamless upsell experience for her clients, Dante suggested framing her OTO as a natural follow up to her initial course offering, and reinforced that it should both highlight the benefits of her main program, and how those benefits would ultimately resolve issues faced by clients who completed her initial course.
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We're excited to see how you use these takeaways to keep building, improving, and growing your business. Every step forward counts, and we're here to support you every step of the way! |
Keep crushing it, Funnel Hackers, - The ClickFunnels Team |
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