Business: PersonalBranding.com and AuthorityTitans.com
Social Media: Instagram | Podcast | YouTube
Dillon Kivo is the founder of PersonalBranding.com, CEO of AuthorityTitans.com, and The Wall Street Journal bestselling author of The Authority Playbook. From being a McDonald's employee making $6.25/hour to achieving complete financial freedom by building multiple seven-figure businesses, Dillon firmly believes you can do anything you set your mind to.
Dillon has worked with everyone from pop culture icons to professional athletes, and every business in-between. Recently, he earned his 'Two Comma Club' award for generating over $1 Million through his ClickFunnels funnel.
We sat down with Dillon and got his thoughts and advice on building a personal brand, as well as lessons he's learned on his entrepreneurial journey.
Q: There's often debate in the online world around whether or not business owners really need to build a personal brand. What's your take?
A: Business owners should prioritize building their personal brand. Establishing a solid personal brand can significantly impact their business. By positioning themselves as experts in their respective fields, they can build credibility and trust among their audience, becoming the go-to authority in their industry.
Q: How can someone stand out and get noticed over all their competitors? Is there a specific 'factor' or 'combination of ingredients' that makes a difference?
A: To stand out from competitors, it's crucial to clearly define what makes you unique. This could be a unique product feature, excellent service, or a distinctive problem-solving approach. By positioning yourself as a thought leader and contributing to industry publications, speaking at events, and sharing your insights on various platforms, you can gain recognition and authority in your field. It is also important to build a strong personal brand that reflects your expertise, values, and personality. By sharing your story and insights, you not only connect with your audience on a deeper level but also make them feel valued and integral to your success.
Q: What are some specific mistakes you see entrepreneurs making with their personal brands?
A: One mistake is not keeping a consistent message across all platforms, which can confuse the audience. Ignoring feedback and not adjusting strategies can also result in missed growth opportunities.
Additionally, not sharing personal stories can make the brand seem impersonal, and not interacting with the audience can lead to a lack of community and engagement. Lastly, not investing in personal growth can limit an entrepreneur's ability to lead and innovate.
Remember, consistency, feedback, personal stories, audience interaction, and personal growth are the pillars of a strong personal brand. Keep these in mind as you build your brand.
Q: If you had to break it down, step-by-step, what would your "process" be if you were building someone's brand from being a total UNKNOWN, with no connections or list.
A: First, I have an initial consultation to understand the individual's goals, values, strengths, and target audience. Then, I conduct market research to analyze the industry and competitors. Next, I define the brand identity, including values, mission statement, and personal story, and create visual branding elements like logos and colors. I establish an online presence by building a website and creating social media profiles.
Building relationships is crucial, so I connect with industry influencers, join online communities, and attend networking events. I engage with followers on social media by responding to comments and participating in discussions.
For media exposure, I write and distribute press releases, pitch to media outlets, blogs, and podcasts, and write guest articles. I also monitor analytics to track performance and seek audience feedback to continuously refine the brand strategy.
Finally, I showcase achievements, explore new platforms like webinars and online courses, and actively seek opportunities to collaborate with other brands or influencers. This collaborative approach ensures we're always expanding our reach and learning from others in the industry.
Q: What is your favorite ClickFunnels feature that has helped simplify your business and marketing?
A: My favorite ClickFunnels feature is the Funnel Builder. Its drag-and-drop interface allows me to create sales funnels easily. This feature saves time, integrates with other tools, offers A/B testing, and provides detailed analytics. It simplifies building and managing marketing campaigns, letting me focus more on strategy.
Q: What was the BIGGEST learning lesson on your way to the Two Comma Club?
A: The biggest lesson I learned on my way to the Two Comma Club was the importance of understanding and serving my target audience. I realized that success hinges on deeply knowing their needs, pain points, and desires. I created more effective marketing strategies and services by focusing on delivering real value and building genuine relationships with my customers. This customer-centric approach boosted my sales and built long-term loyalty and trust.
Q: Looking back, would you have done anything differently?
A: Looking back, I wouldn't change anything. Whether successful or challenging, every step and decision offered valuable lessons and contributed to my growth and achievements. I'm grateful for the journey and the insights gained, as they have shaped my success and resilience.
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