3 case studies - 1 strategy

remember yesterday's free pdf?

Remember yesterday's email where I gave everyone that YouTube video & pdf?   (hope you didn't miss it)   Well, I figured I'd give you a look behind the curtain on how the initial YouTube video created a 67% conversion rate with fresh-new leads!   Free leads from YouTube - enjoy!     Case Study #1:   We published the following YouTube Video:   (note: my team told me NOT to put a link directly to the video, but here's the title & thumbnail)   "Want To Spend 30 days With Russell Brunson...? Here's EXACTLY What We'd Do Each Day!" As of writing this, the video got about 8,000 views…   (not a best performer, but not bad)   But we dropped a link for people to get the full PDF of the strategy for free to this funnel: This page got 1,050 views and 677 optins…   AKA - 67% optin rate…   677 free leads   1 video.   …   And that wasn't my best video either!     Case Study #2 This other funnel I did last year entitled "A Magic Ladder Worth $10,000" has had 34,200 views…   That lead magnet created over 5,499 new leads!   …and at a 67% optin rate AGAIN!     Case Study #3 I did the exact same strategy with the YouTube video "Tony Robbins Taught Me The Ultimate Secret To Success" which has over 15,000 views…   That lead magnet created over 727 new leads…   …at 69% optin rate!   …   So what's the lesson?   1 - Use A Funnel to build your list! 2 - Make your optin pages simple! 3 - Funnel Hack it!   Go to each YouTube video   See the offers and how simple the optin pages are.   And grab the free pdfs (especially if you missed yesterday's pdf drop)   Then I've got a challenge…   IF…   If you can show me stats that break those levels, send me a quick Loom or video either to my Instagram or by replying to these emails.   Tell me how you made it BETTER!   And we'll see who beats who next!   Happy Funnel Hacking!     Thanks,   Russell Brunson   P.S. - Don't forget, you're just ONE funnel away…

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