Business: Funnel Fuse
Social Media: Instagram | Facebook
Malia Burcham is a ClickFunnels user and ClickFunnels Certified Funnel Builder! Two years ago, Malia attended one of Russell Brunson's webinars where he talked about the opportunity to become a funnel builder. It sounded like a fun opportunity to her and to be honest, she was desperate to find a way to make money online.
After talking about it and weighing the options with her husband, she knew it was something she needed to do for her family's future. Her goal? Malia wanted to 'walk the stage' at Funnel Hacking LIVE 2023 as an official ClickFunnels Certified Funnel Builder.
And she did!
What began as a small side-hustle for some extra income, Malia has now built Funnel Fuse, a full digital marketing agency that serves entrepreneurs from all over the world!
We were excited to interview Malia about her thoughts on building an entire business around her funnel-building skill, along with some of her biggest 'a-ha' moments along her Certification journey.
Q: Congratulations on your Funnel Builder Certification Award! Is funnel-building something you've wanted to focus on for a long time?
A: Not at all! When I got pregnant with my daughter, I couldn't coach mountain bikes anymore, so I was on ClickFunnels looking for ways to make income online. I soon stumbled upon the opportunity to become a funnel builder. I just had my daughter and needed to do something to provide for my family, because we were making literally nothing. I've built a lot of websites for my various businesses, and just had Russell make me a believer that I could do this in his webinar. I took the leap of faith, and the rest is history.
Q: Did you become a Certified Funnel Builder to learn how to build funnels to sell your own products/services, or to build a business around building funnels for others?
A: I did it to build a business for myself! I went all in, and now I own a funnel-driven agency, Funnel Fuse.
Q: Being a certified Funnel Builder means that you have exceptional knowledge in many types of funnels. Do you plan to specialize in any particular one?
A: A handful, actually! I can build them all, but I mainly build systems that support the Linchpin: Webinars, Challenges, FunnelHubs, Membership Sites, and a new VSL funnel type we call a MIFGE funnel.
Q: What was your most valuable lesson learned throughout the Certification program that has helped you on your journey?
A: If you narrow your focus and go all in on one thing, you will be successful. It starts with hope and a dream, then setting a goal and finding the belief and determination within yourself to execute that dream.
Q: What's your favorite ClickFunnels feature (or part of the editor) to work with that has made things simpler for you?
A: There is so much… but I would say the most useful has to be being able to make the sections, rows, and elements universal so that when we update an element on one page, it updates the same on all the pages. It saves so much time!
Q: What's next for you, now that you're Funnel Builder Certified?
A: Streamline my agency to be an impactful service, and grow my coaching program(s) by leveraging the knowledge I've gained from FBC and my experience to teach my strategies. (...And get my 2-comma club award, of course!)
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