If you've solved the same problem more than once, you could be sitting on a business opportunity and you don't even know it.
That's exactly what happened to Andrew Culver.
He kept running into the same issues at different companies, and instead of complaining about it, he paid attention.
Andrew is now president of ClickFunnels, and his entire career came from one simple habit: noticing when the same problem kept showing up.
Early in his career, he was working with a subscription business that kept losing customers.
Ten percent of their customers churned every month, not because they wanted to cancel, but because of expired cards, fraud blocks, and payment processing errors.
So Andrew started fixing it manually.
He'd email people, call them, and walk them through updating their payment info. It worked, but it ate up hours every month.
Then he realized something.
If this company had the problem, every subscription business probably had it too.
So he built a solution once and sold it to hundreds of companies.
Then he did the same thing again when he noticed another pattern in the developer world, so he built the solution once and put it out there.
And that's how ClickFunnels found him.
They were looking for the exact solution he'd already created.
Most people miss opportunities like this because they're too busy executing to step back and see the pattern.
The problem feels like "just part of the job," so they keep solving it manually instead of fixing it permanently.
If something keeps showing up in your work, other people are dealing with it too.
And most of them are solving it the hard way.
Andrew didn't start with a master plan. He just paid attention to what kept repeating and decided to fix it for good.
Want to see how spotting patterns led him from consultant to president of ClickFunnels, plus how to spot them in your own business?
0 komentar:
Posting Komentar