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Having a great presentation isn't the only thing that makes a webinar funnel convert at a high level.
That's because high-converting funnels are built to work before you go live, during the pitch, and in the days after it ends.
But if your funnel isn't optimized yet, it's probably leaking in one of three specific places.
And fixing even one of them can double your sales without changing your presentation at all.
The three leaks:
Registration to attendance: A lot of people who register don't show up live, and that comes down to what happens between signup and go-live.
During the webinar: People join, watch for a few minutes, and leave before you get to the offer. If your intro drags or doesn't match what the registration page promised, they're gone.
After the webinar: A good portion of people don't buy live. They need follow-up, replay access, and urgency to act before the deadline.
High-converting webinar funnels plug all three leaks, and we just published a full breakdown of how to build one.
You'll see what each page should do, how to structure your presentation using Russell's Perfect Webinar framework, and what to test first when you want to improve conversions.
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