If you've ever sent one email about your offer and heard nothing back, you've probably assumed people just weren't interested.
It's easy to feel overlooked when that happens.
But the reality is that most people don't buy something the first time they hear about it.
Think about the last thing you bought that cost more than $20. You probably didn't say yes the first time you saw it either.
So it's not that they said no. They just haven't said yes, yet.
But while they’re still deciding, consider this.
You already paid to get that person onto your list.
Maybe it was ad spend. Maybe it was the time it took to build your lead magnet. Either way, you paid for that lead once.
So if you only send one email and never follow up, you never find out if that person would've eventually bought.
That's exactly what a follow-up funnel is for…
Sending two more emails doesn't cost you anything extra, since you're working from the same list and it only takes about twenty minutes to write both.
So if those two emails get you even one more sale, that sale is basically free.
You already paid for the lead. This is just you finishing what you started.
So how do you make this work for your own list?
Start with three emails, two days apart.
Day 0, deliver: Give them what they signed up for, and tell them two more emails are coming this week.
Day 2, teach: Give them one quick win they can use right away. Then answer the one objection that's stopping people from buying.
Day 4, invite: Make one offer. One link. One honest reason to act now.
A lot of people think you need this 30 or 60 day automation with steps and triggers and conditions, but you don't.
Three emails is enough for now.
Send these three, and see how many of those leads turn into customers.
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