If your last email didn't convert, you may be thinking the price is what scared people away.
But most of the time, people stop reading way before that.
They're gone before they even see the bonus or the deal.
Say you're selling a $50 baking course. One version says, "My course is half off this week."
Nobody stops for that.
But another version starts with, "I ruined 9 loaves before I got one right."
And that’s the version that gets read, because now there's a reason to keep going.
Because once someone's read that far, they're already curious.
Want to know why the second one works?
That line about ruining 9 loaves is the hook.
Everything that led up to finally getting it right is the story.
And the course itself is the offer.
All three work together to keep someone reading all the way through.
But skip the hook and story, and even a great offer gets ignored.
So if you're wondering how your own emails are landing, take a look at your last one and check it for three things.
A hook: something that made someone stop scrolling.
A story: something that gave them a reason to care.
An offer: the ask.
Nail all three, and people stop dodging your offer and start looking forward to it.
0 komentar:
Posting Komentar